Essays about: "important scope of Marketing Management"

Showing result 1 - 5 of 9 essays containing the words important scope of Marketing Management.

  1. 1. Should we do it ourselves or should we let somebody else do it?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Nicholas-Joel Kisling; Julia Herma Cornée Dorothée Bosveld; [2023]
    Keywords : In-House Agency; Make-or-Buy; Insourcing; Outsourcing; External Agencies; Marketing; Brand Management; Advertising; Business and Economics;

    Abstract : Title: Should we do it ourselves or should we let somebody else do it? An exploratory study of in-house agencies and external agencies in marketing and brand management Course: BUSN39 - Degree project in Global Marketing Authors: Nicholas-Joel Kisling & Julia Herma Cornée Dorothée Bosveld Keywords: In-House Agency, Make-or-Buy, Insourcing, Outsourcing, External Agencies, Marketing, Brand Management, Advertising Purpose: The purpose of this study is to explore the dynamics of make-or-buy decisions in the context of marketing and brand management. Specifically, the research investigates the role and scope of in-house agencies beyond advertising, and analyses the motivations that drive companies to either insource or outsource marketing and brand management functions. READ MORE

  3. 2. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
    Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

    Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

  4. 3. The dilemma of implementation of Integrated marketing communication

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : TianLi Li; Xiaoyu Zhang; Kai Yang; [2018]
    Keywords : ;

    Abstract : Background: Integrated marketing communication (IMC) became increasingly popular since 2005, the IMC is built of four parts. The first part is a concept and it also is the process. The second part explains that IMC needs special skill and knowledges. READ MORE

  5. 4. A broader perspective on narrow scope competition

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Stina Jonsson; Ewelina Larsson; Ilhan Yosef; [2017]
    Keywords : Focus strategy; Company size; Competitive advantage; Growth; Competition; Business and Economics;

    Abstract : Examensarbetets titel: Ett bredare perspektiv på ett snävare sätt att konkurrera - En komparativ studie mellan mindre och större företag med fokusstrategi Seminariedatum: 2017-06-02 Ämne/kurs: FEKH19, Företagsekonomi: Examensarbete på kandidatnivå i Strategic Management, 15 hp Författare: Stina Jonsson, Ewelina Larsson, Ilhan Safia Yosef Handledare: Devrim Göktepe-Hultén Fem nyckelord: Fokusstrategi, Företagsstorlek, Konkurrensfördelar, Tillväxt, Konkurrens. Syfte: Studien syftar till att få en bredare förståelse av mindre och större företag som har implementerat en fokusstrategi. READ MORE

  6. 5. International Market Selection among Swedish retailers : An exploratory study of how Swedish international retailers identify and select foreign markets

    University essay from Umeå universitet/Företagsekonomi

    Author : Johan Råberg; Max Hedenbergh; [2016]
    Keywords : international market selection; international market segmentation; international retailing; international marketing; international marketing management; international strategy; internationalization; international market entry; international expansion;

    Abstract : In the wake of globalization, an increasing amount of firms must consider internationalization strategies to remain competitive. The strategic decision of where to expand is complex by nature. READ MORE