Essays about: "improve customer relationships"

Showing result 1 - 5 of 71 essays containing the words improve customer relationships.

1. 1. From Disruption to Efficiency: The role of SRM and JIT strategies in Automotive Supply Chains Authors: Jennie

   University essay from Göteborgs universitet/Företagsekonomiska institutionen

   Author : Jennie Lewin; Daban Taha; [2024-03-06]
   Keywords : ;

   Abstract : Purpose - The incessantly progressing automotive industry faces various challenges due to its complex supply chains. This study aims therefore to 1) explore the roots of material supply disruptions in the automotive industry and the challenges of managing these and 2) assess the role of Supplier Relationship Management (SRM) in mitigating these disruptions. READ MORE

3. 2. eCRM PERSONALIZATION STRATEGIES : Influence of content personalization on consumer engagement performance of email marketing campaigns

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Daniela Rodriguez; [2023]
   Keywords : CRM; email marketing; content personalization;

   Abstract : Background: As personalization has become a common CRM strategy for companies to create valuable relationships with customers, users are receiving an increased amount of personalized communication, further research is needed on the influence of content personalization in specific channels, to improve customer engagement.  Purpose: This paper seeks to analyse the influence of eCRM content personalization strategies on the consumer engagement performance of email marketing campaigns building upon existing knowledge about the benefits and opportunities of personalization strategies. READ MORE

4. 3. KEY PERFORMANCE INDICATORS TO INCREASE LOGISTICS PERFORMANCE IN THE DAIRY INDUSTRY : A CASE STUDY IN THE DAIRY INDUSTRY

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Tor Shimamura Fagle; [2023]
   Keywords : Supply Chain; Supply Chain Management; Logistics Performance; Inventory Management; Performance Measure; Performance Measurement System; Key Performance Indicator; MICMAC; Self-Structured Interaction Matrix; Food Supply Chains; Dairy Industry.; Försörjningskedja; Försörjningskedjehantering; Logistikprestanda; Lagerhantering; Prestationsmått; Prestationsmätningssystem; Nyckelprestandaindikator; MICMAC; Självstrukturerad interaktionsmatris; Livsmedelskedja; Mejeriindustri.;

   Abstract : The dairy industry is a complex system that involves many stakeholders and processes, from production to distribution. To measure and improve the performance of this system, a comprehensive and reliable Performance Measurement System (PMS) is needed. A PMS is a tool that helps to evaluate the efficiency and effectiveness of supply chain operations. READ MORE

5. 4. Quality Assurance of Recycled HDPE in the Plastic Packaging Industry

   University essay from Lunds universitet/Innovation

   Author : Tora Abrahamsson; Juliana Kalling; [2023]
   Keywords : Thermoforming; Plastics; Recycling; Packaging Industry; HDPE; Technology and Engineering;

   Abstract : The recycling of plastic has the potential to support circular material use, thus decreasing the need for virgin plastics. However, there is an existing issue with assuring quality of recycled plastic materials, causing finished products to perform with poorer properties and unexpected deviations. READ MORE

6. 5. Quality Assurance of Recycled HDPE in the Plastic Packaging Industry

   University essay from Lunds universitet/Innovation

   Author : Juliana Kalling; Tora Abrahamsson; [2023]
   Keywords : Thermoforming; Plastics; Recycling; Packaging Industry; HDPE; Technology and Engineering;

   Abstract : The recycling of plastic has the potential to support circular material use, thus decreasing the need for virgin plastics. However, there is an existing issue with assuring quality of recycled plastic materials, causing finished products to perform with poorer properties and unexpected deviations. READ MORE