Essays about: "improving marketing in developing countries"

Found 3 essays containing the words improving marketing in developing countries.

1. 1. What corporate social media content leads to higher consumer response : A study of local brands in Sweden

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Adam Åstrand; Naimul Abd; [2016]
   Keywords : Social Media Content; Social Media Platforms; Facebook; Twitter; Communication;

   Abstract : Background: Social media is connecting billions of people from across the globe by fulfilling basic human needs of socializing and getting entertained. While companies are now actively turning to social media to know their customers better, build strong relationships, and spread marketing messages, many are still struggling to figure out what corporate social media content actually works on social media. READ MORE

3. 2. Value networks in the Colombian small-scale textile artisanal sector

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : ELIANA MARIA SANCHEZ ALDANA; [2013]
   Keywords : Artisanal products; value networks; small-scale enterprises; competitiveness; small-scale value networks management; design management; socio-cultural sustainability;

   Abstract : In this research, I report and analyze the experiences of people working with small-scale enterprises in the Colombian textile artisanal sector for understanding how artisanal products are delivered to national and international markets. The data was collected by interviewing design managers and managers currently working with several of these small-scale enterprises. READ MORE

4. 3. Fruits of knowledge : a literature review of marketing strategies and mango production in Kenya

   University essay from SLU/Dept. of Economics

   Author : Fennia Carlander; Karin Lothigius; [2011]
   Keywords : base of the pyramid ; developing countries; horticultural marketing; infrastructure; Kenya; mango production; marketing strategies; rural development; small-scale farming;

   Abstract : This report is a literature review that aims to describe marketing contexts for mango production in Kenya. The institutional conditions in the country are not well developed for marketing purposes, which causes many difficulties and problems for the society. In Kenya most mango producers are poor small-scale farmers with limited resources. READ MORE