Essays about: "impulse behavior"

Showing result 1 - 5 of 36 essays containing the words impulse behavior.

  1. 1. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Häggmark; Fanny Olofsson; [2023]
    Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

  3. 2. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Huihao Lu; Yating Zheng; [2023]
    Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

    Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

  4. 3. Greener Fast Fashion : An analysis of how the interplay between consumers and fashion companies affects the sustainability trend in the fashion industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Julia Elverlind; Sandra Lien; [2023]
    Keywords : Fast fashion; overconsumption; sustainability; innovation; consumer behavior;

    Abstract : Definitions: Throughout this study, sustainability refers to environmental sustainability which is defined as “meeting the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations, n.d.). READ MORE

  5. 4. Concept investigation into Metal Plasma Source for High Powered Space Applications

    University essay from Luleå tekniska universitet/Rymdteknik

    Author : Ludvig Borg; [2023]
    Keywords : High-powered; Electric Propulsion; Vacuum Arc Thruster; VASIMR; Metal Plasma; Magnetohydrodynamics; COMSOL Multiphysics;

    Abstract : This thesis explores the potential of utilizing metal-based plasma sources as a sustainable solution for high-powered electric propulsion and its implications for future interplanetary travel. Focusing on the Vacuum Arc Thruster and the Variable Specific Impulse Magnetoplasma Rocket engine, the study encompasses numerical simulations, analytical comparisons, and performance analyses to assess the feasibility of metal plasma fuels in space missions. READ MORE

  6. 5. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE