Essays about: "impulse buying tendency"

Showing result 1 - 5 of 6 essays containing the words impulse buying tendency.

  1. 1. Second hand + Online + Gen Z = TRUE : A quantitative study on the motivations behind second-hand shopping for clothes online

    University essay from Umeå universitet/Företagsekonomi

    Author : Amanda Häggmark; Fanny Olofsson; [2023]
    Keywords : Online shopping second-hand; Generation Z; Impulse Buying Tendency; Perceived Risk; Shopping Motives;

    Abstract : The environmental issues in the world are critical and sustainability becomes more important. There is a certain lack in the textile industry, where the production of clothes is responsible for water pollution, landfill waste and greenhouse gas emission. READ MORE

  3. 2. Is social media the new drug that generates impulse buying? : A quantitative study on social media´s effect on impulse buying regarding fashion products and if it differs between men and women in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Lina Lennartsson; Adelina Zeka; [2021]
    Keywords : Impulse buying; Online impulse buying; Social media; Influencer marketing; Gender; Internal and external stimulus; Fashion products;

    Abstract : Social media is a phenomenon that is successively developing, and the usage is rising each day, which in turn has an impact on consumer behaviour. Hence, the new attributes that social media provides, both for businesses and individuals, are affecting the way people are acting when making a purchase. READ MORE

  4. 3. Your order has been shipped : A quantitative study of impulsive buyingbehavior online among Generation X and Y

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Marléene Johansson; Emma Persson; [2019]
    Keywords : Impulse buying; Impulsive buying behavior; Generation X; Generation Y; Apparel online purchases; Revised CIFE;

    Abstract : Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. READ MORE

  5. 4. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Öberg; Marcus Oldby; [2017]
    Keywords : Interactive E-mail; Interactiveness; E-mail; Impulse Buying Tendency; IBT;

    Abstract : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... READ MORE

  6. 5. The impact of ad, personal, and situational characteristics on positive affect and felt urge to buy impulsively.  A quantitative study in the Facebook context

    University essay from Umeå universitet/Företagsekonomi

    Author : Beatrice Bjuhr; My Tra Pham; [2015]
    Keywords : impulse buying; facebook; positive affect; urge to buy impulsively; promotional effect; atmospheric effect; impulse buying tendency; hedonic consumption tendency; customized advertisements; time availability; money availability;

    Abstract : Social media has grown in importance as an advertising communication tool, and companies take advantages of this by using social media marketing to meet their marketing objectives. The research context in this study is chosen to be the social media Facebook, mainly since it is the biggest and most used social media in Sweden but also since Facebook offers companies many different commercial options. READ MORE