Essays about: "impulse purchases"

Showing result 1 - 5 of 14 essays containing the words impulse purchases.

  1. 1. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
    Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

    Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE

  3. 2. Impulse Purchase: Factors Antecedents and Post-purchase Satisfaction. : A Qualitative Study of Generation X and Generation Y.

    University essay from Umeå universitet/Företagsekonomi

    Author : Amélia Quicanga; Louis Ogbere; [2022]
    Keywords : Impulsive Buying; Consumer Behavior; Generation X; Generation Y; Post-Purchase Satisfaction;

    Abstract : The study of impulsive purchase is a facet of consumer behavior that has intrigued the interest of academics for decades. The research primarily focuses on the variables that influence this behavior, indicating the impact of various antecedents. READ MORE

  4. 3. MAKING SENSE OF THE CUSTOMER JOURNEY: THE MOBILE DEVICES ROLE IN CONSUMERS’ SHOPPING EXPERIENCES

    University essay from Göteborgs universitet/Graduate School

    Author : Fanny Kuusisto; Olivia Lagergren; [2021-07-02]
    Keywords : Customer journeys; Impulse purchases; Mobile shopping; Omnichannel retail;

    Abstract : The changes taking place in the retail setting, both in consumer behavior and technological advancements, are making consumers’ shopping experiences continually more intricate, especially for the younger generation who have come to expect a digital customer journey. Many retailers are moving towards an omnichannel strategy to cater to these new customer experiences to take form; however, the research on the customer journey in an omnichannel environment from the customer point of view is still sporadic. READ MORE

  5. 4. Buy 2 for the price of 1 : A multiple case study of how grocery stores influence consumers impulse buying behavior online

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tess Adolfsson; Isabell Schönström; [2021]
    Keywords : Impulse buying; Online impulse buying; Consumer behavior; Online grocery shopping; Grocery shopping; E-commerce; Grocery stores;

    Abstract : There has been a significant increase in e-commerce over the past years and to which extent consumers use it. During the past year, when the Covid-19 pandemic has ravaged among us, food consumption has also become a fact. READ MORE

  6. 5. Impulse-buying Behaviour of Groceries Online : An exploratory research of Generation Y regarding their perception of impulse purchases of groceries online

    University essay from Umeå universitet/Företagsekonomi

    Author : Mattias Lönnberg; Anna Milton; [2020]
    Keywords : Impulse; consumer behaviour; e-commerce; generation y; groceries; online;

    Abstract : Over the past years there has been a significant increase in the use of e-commerce and to which extent it is used. This has enabled a bigger market for consumption than ever before, and physical stores has now gained competition from the online based stores. READ MORE