Essays about: "in-game advertising"

Showing result 1 - 5 of 11 essays containing the words in-game advertising.

1. 1. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

3. 2. Investigation of Embedded Brand Placement within Esports

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Carl Alexandros Lundberg; Lola Smith; [2021]
   Keywords : esports; league of legends; embedded brand placement; eye tracking; brand recall; prior involvement;

   Abstract : The video game and esports industry has grown exponentially over the past few years.“During recent years, esports have become one of the most rapidly growing forms ofnew media driven by the growing provenance of online games and onlinebroadcasting technologies” (Hamari and Sjöblom, 2017). READ MORE

4. 3. Effects of in-game advertising on brand awareness in virtual reality game interactions

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Savvas Papadopoulos; [2020]
   Keywords : In-game advertising; Sense of presence; Brand Recognition; Brand Recall; Memory; Virtual reality; ;

   Abstract : Advertisers keep seeking new ways to target a wider audience while game developers are trying to monetize their game. This study investigates how Virtual Reality (VR) interactions influence user's sense of presence and brand awareness; specifically brand recall and brand recognition. READ MORE

5. 4. Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements : Social Signifiers of Interactive Advertising in Mobile GamingAn Empirical Study on Gamers’ Perception towards Interactive Advertisements

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Wenkai Han; [2019]
   Keywords : ;

   Abstract : With the rapid growth of mobile games, more and more people are involved ingaming. As a result, a growing number of advertisers seek to promote their brands and products in mobile games. READ MORE

6. 5. Dynamic In-game Advertising : Not loved but Certainly Tolerated

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Ludvig Hansson; [2017]
   Keywords : ;

   Abstract : Advertising in games is becoming more and more common, as such ways of improving in-game ads are being thought up. One such way is through dynamic in-game advertising which unlike its static counterpart can change to suit different contexts and demographics. READ MORE