Essays about: "in-store customer experience"

Showing result 1 - 5 of 35 essays containing the words in-store customer experience.

  1. 1. Det är Lugnt, vi tar det Klarna! : A Qualitative Study of Gen Z’s Purchase Intentions for Fashion Using BNPL in an online and in-store context.

    University essay from

    Author : Amanda Persson; Alexandra Millner; [2023]
    Keywords : BNPL; buy now pay later; purchase intentions; online context; in-store context; payment method; fashion; Gen Z.;

    Abstract : Abstract  Background: The evolution of technology has transformed the way we shop, with BNPL services like Klarna and Qliro gaining popularity among consumers. This form of short-term financing offers flexibility by allowing customers to either pay later or divide their costs into interest-free installments. READ MORE

  3. 2. How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? : A qualitative study about psychological- and personal factors affecting customers' channel selection in-store vs. online when purchasing clothes.

    University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

    Author : Makda Adhanom; Natasha Alvaro; [2023]
    Keywords : ;

    Abstract : Title:  How Does Visual Merchandising in Fashion Retail Stores Affect Consumers’ Brand Experience and Behavior? Research question: How do psychological- and personal factors influence customers' channel selection (in-store vs. online) when purchasing clothes from fashion retailers?   Purpose:  The purpose of this study is to explore consumers' brand experience and behavior when buying in-store and online. READ MORE

  4. 3. The Versatile Touchpoint: User-generated content as a new touchpoint in the customer journey

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Valeria de Leon; Miranda Ånäs; [2023]
    Keywords : Customer journey; Social commerce; Brand publics; TikTok; Customer experience; Customer engagement; Netnography; Business and Economics;

    Abstract : Purpose: The purpose of this study was to investigate how a new touchpoint has emerged due to the customers or potential customers sharing their customer journeys on social media through user-generated content. Methodology: This paper takes a qualitative approach where netnography research has been conducted to collect data on the social media platform TikTok. READ MORE

  5. 4. Customer trust in connection with anew method of vertical farming: instore farming : A quantitative analysis in Sweden.

    University essay from Jönköping University/HLK, Globala studier

    Author : Müller Dominika Emília; [2023]
    Keywords : ;

    Abstract : In a world where food security is always a topic and an important factor which is involved bygovernments, international organizations and other stakeholders, it is important to talk aboutfood production. As it seems there is a need for sustainable agricultural methods to relieve thetension which is on the unsustainable conventional farming methods. READ MORE

  6. 5. Augmented Reality in Video Commerce : Affordances and Limitations of Virtual Try-On Technology For Luxury Beauty Consumption.

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Amel Vendela Björkbom; [2023]
    Keywords : Virtual Try-On; Augmented Reality; Luxury Retail; Beauty sector; Video Commerce; Online shopping; Customer service; Luxury service; Lyxkonsumtion; Kosmetik; E-Handel; Kundervice; Virtuell Teknik;

    Abstract : Providing personalized and exclusive services to customers has traditionally relied on in-person interactions between employees and customers. This paper explores video commerce supported by virtual try-On (VTO) technology for personalized and exclusive shopping experiences in the digital environment. READ MORE