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Showing result 1 - 5 of 8 essays matching the above criteria.

1. 1. The Power of Signs : How Recommendation Signs Affect Consumer Behavior at Supermarkets

   University essay from Linköpings universitet/Företagsekonomi

   Author : Clara Mirbashiri; Linnea Möller; [2020]
   Keywords : expert recommendations; influence; retail; signs; authority; sales; buying decision process; in-store experiment; weak-tie relationships.;

   Abstract : Background/Problematization: Many purchase decisions are made in-store and one wayof influencing the decision making process is through signs. Signs are said to drawattention to the product on which they are placed and result in increased sales. READ MORE

3. 2. Do they have to be "boys" or "girls" - can't they simply be children?

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Emelie Franzén; Anela Hamzic; [2018]
   Keywords : gender neutrality; norms; incongruity; visual merchandising; in-store marketing;

   Abstract : The gender debate has become more and more apparent in recent years, not least in the fashion industry for children. Messages, prints, colors and not least how clothes are presented in the store has highly been discussed in media. READ MORE

4. 3. Sustainable retailing - In-store display of ecological products

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Johanna Bardeman; Emelie Winroth; [2015]
   Keywords : In-store marketing; product displays; consumer behavior; ecological products; market driving retailers; consumer information;

   Abstract : In what ways can retailers influence consumers to purchase more ecological food products by using product displays? The purpose of this paper is to investigate and create a better understanding of in what ways retailers can influence consumers to buy more ecological products, by using instore product displays. We have used a qualitative approach were we performed an experiment in-store regarding product displays, and also observed the consumer behavior. READ MORE

5. 4. Simulating Employee Presence in Store Environments: A quantitative study investigating the possibilities of simulating mere employee presence in retail settings.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Helene Kruse; Johanna Melnyk; [2015]
   Keywords : mere presence; employee presence; simulation; customer satisfaction; customer pleasure;

   Abstract : Research shows that employee mere presence is of greater importance than may have previously realized. The purpose of this thesis is to investigate whether it is possible to simulate employee mere presence in a retail setting. READ MORE

6. 5. What does money smell like? : A mixed method study regarding scents affect on consumer purchase of high-involvement products

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Oskar Hansson; Elin Åkesson; [2014]
   Keywords : Scent; Mixed method; High-involvement; Consumer Behavior;

   Abstract : Title: What does money smell like? – A mixed method study ofscents affect on consumer purchase of high-involvementproducts Keywords: Scent, congruency, consumer purchase behavior, consumerbehavior, high-involvement products, sensory marketing,marketing, causality, focus group, observation, mixedmethod, experiment, embedded design Background: To offer an experience means to activate the consumers’senses, and sensory cues in store atmospherics tend to catchcostumers’ interest and affect their retail experience(Sprangenberg 2006). These cues can be affected and calledsensory marketing, which by involving and stimulating all orparts of the senses, creates a more rich experience for the consumer (Hultén 2012). READ MORE