Essays about: "in-store experiment"
Showing result 6 - 8 of 8 essays containing the words in-store experiment.
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6. Tacongruity : Impact of congruent music on sales of tex-mex products in a Swedish grocery store
University essay from Företagsekonomiska institutionenAbstract : This explanatory study investigated the possible causal relationship between congruent background music and consumer behavior. We studied empirically whether sales of tex-mex products was affected when congruent music was played in conjunction to the tex-mex section of a Swedish grocery store. READ MORE
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7. The Smell of Money: A study of how scents can affect behavior and attitudes
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : The use of scents in marketing has been rather limited in Sweden despite the known strengths of the human olfaction. Research has been done, although most with origin outside of Sweden. Swedish firms using scents ”simply believe in the concept” and do not know whether the scents have an effect or not. READ MORE
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8. Demonstrate It's Great!: A thesis about the possibility to influence consumers through in-store demonstrations
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : In grocery stores today consumers are confronted with endless possibilities and most purchase decisions are made while in the store. This situation provides retailers with a perfect opportunity to influence consumers’ purchase decisions. One of the tools to affect consumers is in-store demonstrations. READ MORE