Essays about: "inbound marketing"

Showing result 6 - 10 of 17 essays containing the words inbound marketing.

1. 6. The contribution of effectiveness & efficiency to value within digitalization : - A qualitative study within Business to Business

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Felicia Ståhl; Nellie Jakobsson; [2019]
   Keywords : Digitalization; Inbound marketing; Marketing Automation; Value; Effectiveness; Efficiency;

   Abstract : Background: As digitalization has arisen and further developed the way companies execute marketing strategies, new ways of creating value by effectiveness and efficiency as a foundation has emerged during the recent years. Two crucial marketing tools within digitalization are Marketing Automation and Inbound Marketing. READ MORE

3. 7. Inbound marketing from a B2B-perspective

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Matilda Lindblom; Amelia Andréasson; [2019]
   Keywords : Inbound marketing; content marketing; search engine optimization; social media marketing; B2B-selling process; B2B-buying process;

   Abstract : There has been a lot of research and studies done about the positive effects of inbound marketing and previous research clearly states that engaging customers is crucial when developing a successful inbound marketing strategy. However, a gap in connecting inbound marketing to a B2B-perspective is evident. READ MORE

4. 8. Marketing Transformation : A qualitative study on how companies should cope with an empowered customer in the digital era

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Max Freudenthal; Tedh Olsson; [2019]
   Keywords : Marketing competencies; In-house marketing; Customer insight; Marketing capability gap; Inbound marketing;

   Abstract : With the change in behaviour from the customers’ side, due to the increased use of digital environments, marketers have seen a value in customer related data. In order to fully benefit from the data, many marketing efforts have been brought back in to the own organisation. READ MORE

5. 9. From Attract to Delight: A Qualitative Study Investigating the Relationship Between Inbound Strategies and Business Growth : A B2B Centric Approach

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Talita Da Silva; [2018]
   Keywords : B2B; sales; business; inbound marketing; marketing; sales growth; strategies; strategic; entrepreneurship; international;

   Abstract : This thesis was written as part of a Master of Science Degree in Strategic Entrepreneurship for International Growth and International Marketing. Aligned with the nature of the degree, this study aims to share useful insights to managers and marketers whom are looking into innovating their business by adopting an inbound strategy. READ MORE

6. 10. Content with Content? : A qualitative study on the implementation, maturity and future of inbound marketing strategies in the Swedish B2B sector

   University essay from Högskolan i Jönköping/Internationella Handelshögskolan

   Author : Adam Halldén Carlsson; Axel Dahlin; [2018]
   Keywords : B2B; Inbound Marketing; Digitalisation; SEO; SEM; Content Marketing; Buyer-Seller Relationship;

   Abstract : Background: There is a knowledge gap in the B2B-businesses adoption of inbound marketing strategies. The B2B sector has a substantial economic impact on the society and their marketing activities need to adapt towards the digital era. In the Swedish market, this has not yet been sufficiently researched up until this point. READ MORE