Essays about: "incentive programs"

Showing result 1 - 5 of 38 essays containing the words incentive programs.

  1. 1. Beyond the Click: : Incentivizing Customer Responses in a Digital Space

    University essay from Södertörns högskola/Företagsekonomi

    Author : Angelina Petros; [2023]
    Keywords : Marketing; Incentive; Altruistic motivation; Reward types;

    Abstract : This research delves into the intricate dynamics of customer incentivization in company outreach, exploring the impact of incentives on consumer behavior. The study reveals a compelling connection between consumer opinions on monetary incentives and their actual responsiveness, emphasizing the need for strategic incentive-based programs. READ MORE

  3. 2. The Myth of Incentive-Based Sales Strategies: an Empirical Analysis Contradicting Prevailing Theories using Data Mining and Hypothesis Testing Techniques

    University essay from Högskolan Dalarna/Institutionen för information och teknik

    Author : Yidan (Nickia) Liang; [2023]
    Keywords : Reward Program; Reward Evaluation; Data Mining; RFM; Customer Segmentation; Clustering; K-Means; Hypothesis Testing; One-Sided T-Test; Marketing Effectiveness; Incentive-Based Sales Strategy; Sales Promotion;

    Abstract : In recent decades, the use of incentive-based reward programs to foster customer loyalty and promote sales has become prevalent in various industries. While these strategies are widely accepted and implemented, there is a significant gap in empirical studies to ascertain their real-world effectiveness. READ MORE

  4. 3. Contract Models for Increased Total Value Creation in Combat Aircraft Programs : A Case Study of Saab AB Aeronautics and FMV

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Daniel Ingeson; Jonas Englund; [2023]
    Keywords : contract models; complex projects; defence projects; combat aircraft programs; defence industry; value creation; co-creation of value;

    Abstract : Combat aircraft programs between a manufacturer and government are critical for both parties, asit involves significant costs, lengthy development times, and high risks. If successful, suchprograms can result in improved defense capabilities for the government and financial gains forthe manufacturer. READ MORE

  5. 4. Non-Financial Performance Measures in Executive Bonus Contracts and Firm Performance

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Kajsa Olsson; Pi-Lillebi Hermansson; [2022]
    Keywords : Firm performance; Agency Theory; Incentive Programs;

    Abstract : This study investigates whether there is a relationship between the inclusion of non-financial performance measures (NFPM) in CEO bonus contracts and firm performance in the short- term perspective of one year. Data is hand collected from the preceding year's remuneration reports of 106 Nordic large cap firms listed on Nasdaq. READ MORE

  6. 5. Upskilling of Digital Skills During Digital Transformation : A Qualitative Study about Mindset & Challenges of Middle-aged group Employees in Supply and Finance Units.

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Dima Haj Osman; Yogesh Singh; [2022]
    Keywords : Supply; Finance; Digital skills; Upskilling; Digital transformation; Middle-age; workforce; Challenges; Mindset; Qualitative research;

    Abstract : Industrial Revolution 4.0 and Finance Technology are influencing firms to adopt the DigitalTransformation strategy to achieve their long terms goals and remain competitive. READ MORE