Essays about: "incentive sales"

Showing result 6 - 10 of 19 essays containing the words incentive sales.

  1. 6. Decision makers' use of Return on Marketing Investment metrics in the decision-making process

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Joanna Jönsson; Mikaela Zahn; [2018]
    Keywords : Return on Marketing Investment;

    Abstract : There is extensive literature written about how to calculate Return on Marketing Investment (ROMI) and its importance for marketing managers. However, there are not many studies made on how and when Return on Marketing Investment metrics are used in real life and if and how it is used to argue the value of a marketing activity. READ MORE

  3. 7. The role of bonus and commission schemes in value co-creation : exploring Tensions and Conflicts in Car Dealerships

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Bram Johannes Van Kleef; [2018]
    Keywords : Value co-creation; sales performance; sales tactics; bonus- and commission schemes; tensions and conflicts; paradox;

    Abstract : Bonus and commission schemes are common practice among firms as an incentive for the salesforce. Despite the growing body of literature on value co-creation and the practical relevance, it remains unknown how these management tools relate to each other. There is a gap in research on conflict theory but it is argued that they derive from a paradox. READ MORE

  4. 8. Lönsamhet i att konvertera från konventionell till ekologisk mjölkgård : en fallstudie

    University essay from SLU/Dept. of Biosystems and Technology (from 130101)

    Author : Henrik Andersson; [2018]
    Keywords : omställning; krav; ekologiskt; mjölkproduktion; kostnader; mjölk; sammansättning; avkastning;

    Abstract : En ökad marknad för ekologiska varor enligt Ekoweb (2017) ger ett stort intresse för att bedriva ekologisk produktion då många konsumenter värnar om miljövänlig mat och god djurhållning, och att det ekologiska livsmedlet slår försäljningsrekord varje år: Detta gör ämnet intressant att studera (Jordbruksverket, 2018b). Det blir oftast ett högre täckningsbidrag på de flesta gårdar med ekologisk produktion. READ MORE

  5. 9. Sales professionals’ perceptions regarding financial incentives and motivation : A qualitative study in a B2B context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Gustav Olsson; Sara Hagve; [2016]
    Keywords : Motivation; Financial incentives; Sales professionals; B2B.;

    Abstract : It is important for a selling company to have a motivated sales force. The motivation and what employees is motivated by have occupied the interest of human resource researchers for decades. There has been a large amount of research within motivational psychology, which has produced several theories regarding human needs and motivation factors. READ MORE

  6. 10. Discounts as a marketing tool for attraction and retention of customers in e-commerce through the example of a comparative analysis of the specificity of fashion e-shops in Russia and Sweden

    University essay from Akademin för textil, teknik och ekonomi

    Author : Elena Ilicheva; [2015]
    Keywords : specificity of fashion e-shops in Russia and Sweden; discounts as a marketing tool; price policy in fashion e-commerce; online promo;

    Abstract : This study provides a comparative analysis of pricing promotions, which create an incentive to buy in Russian and Swedish fashion e-shops. The aim of this work is to determine the national differences in sales promotions used in e-commerce in these countries. READ MORE