Essays about: "incongruity"

Showing result 1 - 5 of 23 essays containing the word incongruity.

1. 1. Challenges in Sustainability Vision Communication: Towards a framework for challenges in internal sustainability vision communication

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Signar Jakobsen; Stefania Chirico; [2022]
   Keywords : vision; sustainability vision; sustainability communication; internal stakeholders; employees; challenges; shared vision; organisations; Business and Economics;

   Abstract : Sustainability is increasingly a matter of key strategic importance for organisations across all sectors as stakeholders from all directions are demanding it as the "new normal". Consequently, organisations worldwide are incorporating sustainability into their business operations. READ MORE

3. 2. Subverting Nostalgia in Twin Peaks: The Return - Resistance and the Television Revival

   University essay from Lunds universitet/Filmvetenskap

   Author : Charlie Berggren; [2021]
   Keywords : Twin Peaks: The Return 2017 ; Resistant nostalgia; Revival television; Nostalgia film; Vera Dika; David Lynch; Cultural Sciences; Arts and Architecture;

   Abstract : Twin Peaks (2017), also known as Twin Peaks: The Return, has a problematic relationship to its predecessor Twin Peaks (1990-1991). In this thesis, I argue that The Return represents the past by undermining a sense of pacifying nostalgia, instead highlighting the incongruity of its ostensible return. READ MORE

4. 3. Gender stereotypes in contemporary Swedish society: Does gender still matter? An investigation of prescriptive stereotypes, self-views in gendered traits and evaluation of role (in)congruity.

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Maria Evangelia Karatzia; [2021]
   Keywords : prescriptive stereotype content; self-views in gendered traits; agency; communion; self-prescription discrepancy; role congruity; role incongruity; devaluation.; Social Sciences;

   Abstract : The present study aimed to further investigate the current state of gender stereotypes and their function in Swedish population in a two-fold way: Primarily by investigating the content of prescriptive stereotypes (how people should be) in relation to people’s self-views in gendered traits, and secondarily by investigating how people who behave stereotypically and counter-stereotypically are perceived and evaluated in Sweden today. Results supported the existence of a strong traditionally gendered prescription but also revealed a self-prescription discrepancy such that participants’ self-views in gendered traits were found to be less gender stereotypically pronounced. READ MORE

5. 4. The Risks of Shock Advertising for Non-profit Organizations : A qualitative study of the effects of shock advertising on consumer processing and evaluation

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Ola Olofsson; Marcus Funke; [2020]
   Keywords : Brand Image Incongruity; Shock Advertising; Consumer Processing; Consumer Evaluation; Brand Evaluation;

   Abstract : The use of shock advertising as a means to attract consumers’ attention has been prevalent during the last decade. This is especially true in the case of non-profit organizations, where consumers are more lenient to incongruent and explicit imagery. READ MORE

6. 5. Humor as a Mirroring Self- Reflection : A Case study of a subversive Deaf Humor Aiming the Spotlight at the Hearing Majority

   University essay from Linköpings universitet/Forum för genusvetenskap och jämställdhet

   Author : Audrone Cirkelyte; [2020]
   Keywords : Deaf humor; Humor theories; Otherness; Deaf culture; Deaf identity; Disability; Intersectional gender studies;

   Abstract : Humor builds the ground to share the common and the uncommon, to ease the uneasiness, to laugh at oneself and the other. It is amusing and rebellious, revealing the obvious from the obscure and challenging the unchallenged. READ MORE