Essays about: "increasing online promotion"

Showing result 1 - 5 of 12 essays containing the words increasing online promotion.

1. 1. Bridging the past, the present and the future : Ecuadorian indigenous youth defenders’ role in the creation of just social change in Ecuador

   University essay from Lunds universitet/Institutionen för kulturgeografi och ekonomisk geografi; Lunds universitet/LUMID International Master programme in applied International Development and Management

   Author : Isabela Pérez; [2023]
   Keywords : indigenous peoples; indigenous youth; social change; Ecuador; indigenous rights; indigenous identities; Social Sciences;

   Abstract : Indigenous peoples are one of the most marginalized social groups in Ecuador. Emerging as a new actor contesting this situation, indigenous youth defenders (IYD) appear to be leading initiatives that promote indigenous rights in the country. READ MORE

3. 2. Exploring sponsorship perception in E-Sports tournaments : How do consumers perceive sponsorship, and what factors influence their perception?

   University essay from Umeå universitet/Företagsekonomi

   Author : Lelia Yamina Belouadi; Güney Han; [2023]
   Keywords : E-Sports; sponsorship; E-Sports sponsorship; perception of sponsorship;

   Abstract : Problem: This thesis addresses the rapid growth and increasing influence of E-Sports asa popular and competitive sport, along with the opportunities it offers for marketing andbrand promotion. Despite its popularity, there needs to be more knowledge andinformation about sponsorship in E-Sports and the dynamics of sponsor relationships withE-Sports consumers. READ MORE

4. 3. How does marketing body positivity influence online purchasing behavior? : A study on Swedish female underwear apparel consumers.

   University essay from

   Author : Andreea Tiron; Nouran Elsharabasy; [2022]
   Keywords : consumer behavior; underwear apparel; body positivity; body positivity marketing; body image; online marketing; purchase intention;

   Abstract : Background:  Body positivity promotion has recently received great attention, both from companies as well as from consumers. The responsibility of companies to promote a healthy body image and be inclusive of all people through their marketing activities is increasing, as the body positivity movement on social media has started to expand and change consumer demands for underwear apparel. READ MORE

5. 4. Cosmetics gone green : A quantitative experimental study on green promotional cues and consumers’ purchase intention

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Therese Genovese; Charlotte Green; [2021]
   Keywords : green promotion; intrinsic cues; extrinsic cues; theory of planned behavior; ingredients; formula; packaging; brand; green cosmetic products; consumer behavior; purchase intention;

   Abstract : In the context of the world's increasing environmental challenges and the rise of green consumerism, promoting sustainable consumer behavior is more important than ever. This study aims at extending the understanding of consumers' purchase  intention of  environmentally friendly cosmetic products. READ MORE

6. 5. Data Biopolitics for Peace? ‘Peace’ as a Technique of Power for Social Control

   University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

   Author : Veronika Wilhelmová; [2020]
   Keywords : ;

   Abstract : In light of Sweden’s increased reliance on surveillance for ensuring security within its own borders, as well as the promotion of big data use for the purposes of predictive analyses in support of peacebuilding, these developments warrant critical assessment. This thesis engages in an explanatory critique of the discursive (re-)definitions of peace in 16 officially released online documents of the Government Offices of Sweden against the backdrop of the increasing use of data technology. READ MORE