Essays about: "independent attitude"

Showing result 1 - 5 of 72 essays containing the words independent attitude.

  1. 1. What can explain a Member of the European Parliament’s aye or nay to an EU abolitionist approach. Voting behavior in the European Parliament on the issue of prostitution

    University essay from Lunds universitet/Statsvetenskapliga institutionen

    Author : Emma Larsson; [2023]
    Keywords : European Parliament; Members of the European Parliament; Voting behavior; Prostitution; The abolitionist approach; Law and Political Science;

    Abstract : Members of the European Parliament cast votes on a great range of issues. The approach to prostitution on the European Union level is a sensitive and dividing issue, with two main approaches: the abolitionist approach and the sex work approach. Policies on this moral issue is expected to create untraditional lines of conflict. READ MORE

  3. 2. Rising Stars: Unleashing the Entrepreneurial Drive of Generation Z : An Exploratory Qualitative Case Study On Entrepreneurial Motivation of Generation Z

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Julia de Geus; Lina Wennberg; [2023]
    Keywords : Entrepreneurship; Generation Z; Motivation;

    Abstract : Background: From 2020 onwards the business environment has changed more than ever, and a new generation is making its way into the workforce. After the Covid-19 pandemic and digitalization created a new normal with hybrid and remote working structures, the wish for flexibility in the work environment has increased among Generation Z. READ MORE

  4. 3. Eat, Sleep, Stream, Repeat : A quantitative study comparing the streaming behavior of Swedish consumers of ages 20-30 and 40-60.

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Betty Jakobsson; Moa Ovik; [2023]
    Keywords : ;

    Abstract : Background: The market for streaming services has grown in Sweden, perhaps because of the country’s high technology level and high trust in digital payments, both of which are necessary to stream videos online and pay subscription fees. The usage of streaming services and the motivational factors for choosing them are dependent on many different variables, such as cultural and economic situations as well as individual needs. READ MORE

  5. 4. Finding The Perfect Influencer-Brand Fit: A quantitative study on how the combination of social media influencer type and brand type affects the success of an influencer collaboration.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alice Fransson; Emilia Köping-Höggård; [2023]
    Keywords : Influencer marketing; Perceived fit; SMI types; Influencer-brand fit; Luxury brands;

    Abstract : In recent years, the use of influencer marketing as a marketing tool has become increasingly popular. With the growth of influencer marketing, different social media influencer (SMI) types have emerged. Previous literature has explored the favorability of one SMI type over another, but none have incorporated brand type as a moderator. READ MORE

  6. 5. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

    University essay from Högskolan i Skövde/Institutionen för handel och företagande

    Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
    Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

    Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE