Essays about: "individual sponsorship"

Showing result 1 - 5 of 7 essays containing the words individual sponsorship.

1. 1. Business Operations in Armed Conflicts : An analysis of the criminal responsibilities of business executives operating in high-risk contexts

   University essay from Försvarshögskolan

   Author : Emuesiri Akpere; [2023]
   Keywords : International Criminal Law; Complicity; Business; Armed Conflicts; Internationell straffrätt; medverkan; affärer; väpnade konflikter;

   Abstract : The involvement of multinational corporations, international traders, transporters, processors, and retailers has a crucial significance in high-risk contexts there is a wide range of commercial activities that can make economic actors criminally responsible for gross violations of international humanitarian law and human rights: this includes the sale of weaponry, pillaging or commercial transactions unrelated to war. Allowing companies and their managers to shield themselves is harmful to the development of international law. READ MORE

3. 2. Individual sponsorship implementation and its managerial motivations : A collective case study of the managerial motivations behind the implementation of individual sponsorship in Swedish outdoor recreation sports

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Olle Lagerqvist; Daniel Carlsson; [2022]
   Keywords : Sponsorship; sport sponsorship; individual sponsorship; leveraging; congruence; sponsorship-linked marketing;

   Abstract : Background: In recent years, sponsorship has become an important and heavily implemented marketing communications tool, and the significance of sponsorship is especially seen within the context of sports. Despite the heavy implementation of sponsorship, both in a team context and on an individual level, existing sponsorship literature has been strongly focused on sponsorship in a team context, thus neglecting the individual aspect of sponsorship. READ MORE

4. 3. Why is a spectator’s eye caught? : A qualitative study exploring Sponsorship Communication in an Entertainment Event context

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Agnes Håkansson; Emma Bengtsson; Karlsson Lina; [2020]
   Keywords : Sponsorship; communication; event marketing; entertainment event; sponsorship communication at entertainment events; viewer’s perspective;

   Abstract : Background: Sponsorships are a way for brands to communicate with their observers at entertainment events. Sponsorship cues, event context, and consumer/sponsor relationships are important to be aware of in order to create impacting sponsorship communication. READ MORE

5. 4. Live Spectators View on Sponsorship in Sporting Events

   University essay from Göteborgs universitet/Graduate School

   Author : Ou Xu; [2015-07-08]
   Keywords : Sporting events; Sports; Live Spectators; Marketing through Sports; Sponsorship; Marketing Initiatives of Sponsors; Identity; Hedonic Consumption; Brand Community;

   Abstract : ABSTRACT This study investigates how live spectators view sponsorship and sponsors’ marketing initiatives appearing in sporting events. Through constructing a relationship model central to sporting events, three relationships are demonstrated linking teams, sponsors and live spectators. READ MORE

6. 5. Sports Marketing in European Clubs

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Daniel Yera; Alexandra Pichou; [2015]
   Keywords : Sports marketing; football; European teams; marketing strategy; advertisement; public relation; sponsorship; sales promotion; direct marketing; personal selling;

   Abstract : Sports marketing have been growing constantly over the last years and have become a key for the success of the football clubs. The methods used have become more sophisticated and an increasing number of clubs are realizing the importance of the marketing and specially the promotion strategies. READ MORE