Essays about: "inductive approach."
Showing result 1 - 5 of 1047 essays containing the words inductive approach..
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1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE
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2. Linking for Peace. An affordance perspective of LinkedIn as an instrument for peace professionals to advance constructive conflict resolution and transformative efforts
University essay from Institutionen för tillämpad informationsteknologiAbstract : Has LinkedIn become the platform for a global community of practice for peace professionals? Does it have the potential to be? An inductive approach to Reflexive Thematic Analysis (RTA) following Braun and Clarke’s six-phase methodology was used as an analytic instrument on empirical data from 13 semi-structured interviews with professionals in peace mediation, using the theoretical lens of affordances. The participants in the study were found to use LinkedIn to create and sustain meaningful connections globally and across sectors, learn from empirical knowledge, stories and insights from others and explore economic opportunities. READ MORE
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3. THE ROLE OF VALUE CREATION IN SUSTAINABLE PRODUCT SERVICE SYSTEM IMPLEMENTATION: A CASE STUDY ON LYNK & CO’S SUBSCRIPTION MODEL
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This study contributes to the research field of strategic management by increasing the understanding of how value creation motives impact sustainable outcomes of PSS in the automotive industry, through a case study of Lynk & Co’s Product Strategy Team and their subscription model. The study has been conducted with a grounded theory approach, focusing on the exploratory nature of inductive reasoning. READ MORE
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4. Navigating Capital Structure during Times of Increasing Interest Rates: Insights from the Real Estate Industry in Sweden
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : This thesis aims to investigate, problematize, and discuss how listed Real Estate firms in Sweden alter their capital structure in times of increasing interest rates such as presently experienced, if they brought some valuable lessons from previous crises, and how they adapt their financing choices to today’s environment. The navigation these firms’ management needs to master in this aspect is directly affecting the firms’ costs. READ MORE
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5. Corporate Foresight and its Role in Driving Innovation - A case study of the Swedish grocery industry and how they use corporate foresight in order to improve their innovation strategies
University essay from Göteborgs universitet/Graduate SchoolAbstract : The world is constantly changing with factors that we partly can control and some that are outside of our control. Living in these complex systems demands tackling but also embracing uncertainty. The focus should not be on controlling the outcomes by narrow forecasts. READ MORE
