Essays about: "industrial branding"
Showing result 1 - 5 of 36 essays containing the words industrial branding.
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1. Competitive cities and architecture. : A case study of Malmo, Sweden
University essay from Malmö universitet/Institutionen för Urbana Studier (US)Abstract : Abstract This thesis explores the evolving relationship between architecture and the globally competitive city, specifically examining how architects are involved in the realization of market metaphors that underpin city-branding on global markets. Specifically, this research focuses on waterfront redevelopment projects of post-industrial cities. READ MORE
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2. Assembling Paint, Parties and Toxins
University essay from Lunds universitet/Avdelningen för etnologiAbstract : Over the last decade, Swedish cities like Stockholm and Gothenburg have seen a decline in cultural events due to noise complaints, unsuitable locations, and changing demographics. Malmö, facing similar issues amid urban growth, introduced a 2021 planning program for the Sofielund industrial district, featuring a "cultural sound zone" to support cultural activities. READ MORE
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3. Exploring Brand Equity through Digital Marketing : A multiple case study of B2B SMEs in the manufacturing and marketing consultant industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : The industrial marketing strategy in many industries has been largely influenced by the coming of digital marketing over the past decade. The trends are changing from the traditional to a digital era and companies are being forced by this digitalization shift. The manufacturing and marketing consultant industry is no exception. READ MORE
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4. Redesign of a website and visual brand language : Development of a new website and graphic profile for an energy efficiency company
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : The project that is presented in this report is the result of a master thesis for the Industrial Design Engineering programme at Luleå University of Technology. The project was conducted towards and together with the company Leosol during the fall of 2020. READ MORE
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5. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry
University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utvecklingAbstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE