Essays about: "industrial marketing and purchasing"

Showing result 1 - 5 of 6 essays containing the words industrial marketing and purchasing.

1. 1. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
   Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

   Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

3. 2. Triadic relationships : - A case study on relationship initiation in triadic settings

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Rasmus Sjögren; Rômulo Viana; [2019]
   Keywords : Relationship initiation; triadic settings; relationships; B2B relationships; conceptual model; industrial marketing and purchasing; business-to-business marketing.;

   Abstract : This study addresses the rationale of using partners in relationship initiation with potential buyers and how relationship initiation takes place in triadic settings. As the authors have identified relationship initiation as an under-researched area, further research in this field is needed in order to enhance knowledge regarding the use of partners in the relationship initiation with potential buyers. READ MORE

4. 3. Industrial buyer behavior : A study of the industrial buying behavior in Life Science organizations when faced with a radical innovation

   University essay from Företagsekonomiska institutionen

   Author : Arbnor Belulaj; Fredrik Celion; [2011]
   Keywords : Industrial buyer behavior; innovations; radical products; marketing; life science; buy-grid framework; industrial purchasing; industrial buyer process;

   Abstract : A central part of the marketing process is to be aware of why a customer or buyer makes a purchase and without such an understanding, businesses find it hard to respond to the customer‟s needs and wants. A large part of the current literature concerned with industrial buyer behavior has tended to focus on modeling and mapping the industrial buyer behavior. READ MORE

5. 4. The Use of Communication Tools for Small-Scale Businesswomen in Tuticorin Region South East India - Barriers and Enabling Factors

   University essay from Företagsekonomiska institutionen

   Author : Beata Thorstensson; Tina Eriksson; [2009]
   Keywords : women; India; ICT; cell phones; computers;

   Abstract : India is often considered to be a high tech country; however there are substantial differences in both adaptation and use of new technology between urban and rural areas. Many times women are excluded from the technological development due to social norms and traditions. READ MORE

6. 5. Fair Trade branding as a purchase criterion

   University essay from Internationella Handelshögskolan

   Author : Therese Filipsson; Rebecca Kviberg; [2007]
   Keywords : Industrial purchasing; decision-making; business ethics; Fair Trade; ingredient branding; company image;

   Abstract : Background: In the 1970’s, the first concerns regarding manufacturing pollu-tion headed off in Sweden and an enormous demand was cre-ated. The result came to be an enhanced consumption of ingredi-ent branded products such as KRAV, Bra Miljöval and The Swan to mention a few. READ MORE