Essays about: "industrial marketing networks"

Showing result 6 - 9 of 9 essays containing the words industrial marketing networks.

1. 6. Breaking the Barriers of Internationalization through Marketing : An exploratory study of INVs' marketing approach

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Tadas Gustas; Caroline Blixt; [2016]
   Keywords : International New Ventures; Marketing; Resource Based View; Marketing Capabilities; Business Networks; Financial Resources; Internationalization;

   Abstract : This thesis explores how the resources of marketing capabilities, business networks, and financial resources, influence the marketing approach of international new ventures. Building on the resource based view, the market entry of firms and how they compete is analyzed by exploring the resources and capabilities of INVs. READ MORE

3. 7. Managing the Network Equilibrium - A case study of interdependent factors shaping newly-established business relationships in the FMCG-sector

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frederic Drueing; Maximilian Conrad; [2013]
   Keywords : business relationships; industrial marketing; business network; FMCG-industry; licensing; branding; business roles; interdependencies; Business and Economics;

   Abstract : The purpose of this research paper is to explore interdependencies between existing ideas and concepts in the area of business relationships. On the basis of this, a basic model is being developed in order to understand the specifics of relationships in newly-developed business networks. READ MORE

4. 8. Total Quality Management as a Competitive Advantage - From a Marketing Perspective : A Case study of HMS Industrial Networks AB and Ernst & Young LLP

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Ngole Ngasu-Betek; Munir Haroon; [2008]
   Keywords : TQM; Competitive advantage; Marketing mix;

   Abstract : This research study focuses on how a company can achieve competitive advantage through total quality management from a marketing mix standpoint. To gain a deeper grasp of the research topic, a research question was formulated and the thesis is based on the marketing mix and competitive advantage model which is the theoretical framework of this study. READ MORE

5. 9. Flexible company on rapidly changing market - Case study of HMS Industrial Networks

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Sylwia Pliszka; Slawomir Olijarczyk; François-Pascal Iweins; [2007]
   Keywords : Dissertation; Flexibility; HMS industrial networks; Strategic Marketing Management;

   Abstract : This paper is structured to answer the question why it is significant to be flexible on the market and also how to become a flexible company. To create cognitive perception of this issue, analyse of flexible company - an example of still prospering, a leader company HMS Industrial Network, is presented. .. READ MORE