Essays about: "industrial marketing"

Showing result 1 - 5 of 91 essays containing the words industrial marketing.

  1. 1. Social media adoption and usage : A study within the industrial sector in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Madelene Sundlin; Mathilda Svensson; [2018]
    Keywords : Social media; social media adoption; business to business; industrial industry; social media usage;

    Abstract : Social media is considered an important marketing tool for B2B companies that are operating in the current decade (Andersson and Wikström, 2017; Brink, 2017; Itani, Agnihotri and Dingus, 2017). As social media has become a well-researched topic over the last decade, it has become more popular for businesses and individuals to use (Andersson and Wikstrom, 2017; Lacka and Chong, 2016; Michaelidou, Siamagka and Christodoulides, 2011). READ MORE

  2. 2. Cirkulär ekonomi integrerad i affärsmodellen : en fallstudie av industriföretaget Dustcontrol AB

    University essay from SLU/Dept. of Economics

    Author : Ellinor Berg; Lovisa Larsson; Karolina Svensson; [2018]
    Keywords : affärsmodell; cirkulär ekonomi; integrering; miljöarbete; små- och medelstora företag;

    Abstract : Världen över råder en diskussion kring den globala resurshanteringen och dess påföljder, då jordens resurser förbrukas allt snabbare. Majoriteten av företagen har idag ett linjärt synsätt i sin affärsmodell, vilket innebär att de inte tar hänsyn till vad som händer med produkten efter slutkonsumtion. READ MORE

  3. 3. Evaluation and Improvement of an Industrial Retailer’s Level of Marketing Channel Integration : A Cross-Border Case Study from the Maintenance, Repair and Operations Sector Taking the Perspective of the Physical Store

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Saskia Wichmann; Jan-Willem Nieuwenhuis; [2018]
    Keywords : industrial retail; industrial marketing; marketing channel integration; multi-channel; cross-channel; omni-channel.;

    Abstract : This thesis aims to answer the research question of how an industrial retailer’s level of channel integration can be evaluated and improved. A conceptual model is developed and applied in a case study context of the shop channel of a large international industrial distributor of maintenance, repair and operations goods. READ MORE

  4. 4. Perfect sleep

    University essay from Lunds universitet/Industridesign

    Author : Julia Söderberg; [2018]
    Keywords : Arts and Architecture; Technology and Engineering;

    Abstract : At the time for the starting point of this master thesis, the Electrolux Healthy Home department where at a high extent looking into how a system of products that could communicate with one another could give the user a better experience in the home. Products that where looked into for coupling where for example an air purifier with a robotic vacuum-cleaner, maybe also coupled with any other product that could give the cus- tomer a better experience in the experience area “well-being”. READ MORE

  5. 5. Hub Criativo do Beato- For whom by whom? : A narrative study of global entrepreneurial and creative urban practices in the eastern riverside of Lisbon

    University essay from KTH/Samhällsplanering och miljö; KTH/Samhällsplanering och miljö

    Author : Solveig Lönnervall; Michaela Sundell; [2018]
    Keywords : Creative economy; globalisation; neoliberalism; place marketing; public-private partnership; urban regeneration; industrial heritage; urban managerialism;

    Abstract : This thesis investigates the phenomenon of creative hubs in former industrial sites based upon the case study of Hub Criativo do Beato and its process of implementation in Lisbon, Portugal. The hub is explored in relation to political-cultural power embedded in the practice of globalism and public-private partnership. READ MORE