Essays about: "industrial marketing"

Showing result 11 - 15 of 117 essays containing the words industrial marketing.

  1. 11. Key components of building customer trust in the space industry : An investigation of the future of satellite applications

    University essay from Uppsala universitet/Industriell teknik; Uppsala universitet/Institutet för rymdfysik, Uppsalaavdelningen

    Author : Josefine Nittler; Mattias Ahlsén; [2021]
    Keywords : School of Entrepreneurship; space; space industry; satellite; application; artificial intelligence; AI; trust; B2B; industrial marketing; explorative case study; SpaceCloud; Unibap; Entreprenörskolan; rymd; rymdindustri; satellit; applikation; artificiell intelligens; AI; förtroende; B2B; industriell marknadsföring; explorativ fallstudie; SpaceCloud; Unibap;

    Abstract : This study is an empirical case study of the Swedish space- and automation company Unibap AB about how to build trust in the space industry. The space industry is distinctive in the way that space missions are at high stakes because of the high costs and the fact that the technology can not be modified after launch. READ MORE

  3. 12. Value-driving factors for Employer Attractiveness : A multiple case study within the IT industry

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Jonatan Moen; Magdalena Woodhouse; [2021]
    Keywords : Customer value; Employer attractiveness; Employer branding;

    Abstract : As the society we live in today is moving towards being more technology-driven, the competition in the labor market of attracting people within the IT industry is increasing. To attract people within the IT industry, firms must understand what attracts these people to then be able to form a proposition that suits these individuals. READ MORE

  4. 13. Analysis for the utilization of social media in a Swedish-based SME’s business network : A case study on the service-based startup

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Nitish Shrinivas Kulkarni; Namratha Kumar Vemulkar; [2021]
    Keywords : Business-to-Business Marketing; ARA Model; Social Media; Small-and-Medium Enterprises; Collaboration Process; Hybrid Approach.;

    Abstract : Social media (SM) is an innovative strategy used to develop new forms of communication channels and platforms. This has led to a positive transformation in the marketing strategy for both small-and-medium enterprises (SMEs) and large enterprises. READ MORE

  5. 14. AI adaption in digital marketing : An investigation on marketers’ expectations from AI, and the applicable knowledge on search engine marketing.

    University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

    Author : George Iskef; [2021]
    Keywords : AI adaption; AI adaptation to marketing; Search engine marketing;

    Abstract : Abstract The following research conceptualizes the applicability of AI in search engine marketing. Following a rigorous investigation on professionals’ opinions, the investigation regards their perceptual understanding of the applicable AI practices and the required level of interrelated knowledge to technical applicability for a more successful marketing strategy. READ MORE

  6. 15. The Interconnectedness of Relationships for a Propulsion and Maneuvering System : A case study with a supplier network perspective in the maritime industry

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Johan Grönberg; [2021]
    Keywords : management; business networks; industrial marketing; relationship marketing; value-drivers; connectedness;

    Abstract : The purpose of this case study is to understand how actors interact from a supplier perspective within the marine business, discuss what the findings are implying, and develop a marketing strategy for a propulsion and maneuvering system. Industrial marketing is an essential activity for companies to delivering and managing value to their stakeholders. READ MORE