Essays about: "industrial products marketing"

Showing result 1 - 5 of 39 essays containing the words industrial products marketing.

1. 1. Proposition of a Framework for Measuring Meso-Level Product-Oriented Circularity : Case Study of the Swedish Automotive Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Milan Mansuino; [2022]
   Keywords : Circularity; Indicators; Automotive Industry; Product-Oriented; Cirkuläritet; Indikatorer; Bilindustrin; Produktorienterad;

   Abstract : Circularity is a trending topic in research and in marketing documents from companies, as this notion is essential to move towards sustainability. However, there is no tool assessing the circularity of a manufactured product at a meso-level, i.e. on the product’s perspective, even though the same kind of tools exists for environmental impact. READ MORE

3. 2. “Beyond Goods and Services": an application of the Experience Economy and Strategic Management in the Restaurant Industry : A qualitative study of restaurant professionals

   University essay from Umeå universitet/Företagsekonomi

   Author : Estelle Larrouquet; Alexia Groga-Bada; [2020]
   Keywords : ;

   Abstract : “In a world saturated with largely undifferentiated goods and services, the greatest opportunity for value creation resides in staging experiences” (Pine & Gilmore, 2011, p. ix). This observation is more than ever actual. Nowadays, organizations must face intense competition and struggle to differentiate themselves. READ MORE

4. 3. Exploring brand identity practice in video game start-ups : Industrial Marketing

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Andreas Harding; [2019]
   Keywords : Brand Identity; Corporate brand; Corporate identity; Corporate brand identity; Company brand; Start-ups; Strategic brand management.;

   Abstract : The video game industry is a rapidly growing industry due to technology advancements andhas made video games to a mass phenomenon. The diffusion of today’s technologies has created and expanded the video game market, both demographical and geographical, which has attracted more customers and increased the intensity of the competition. READ MORE

5. 4. The Challenges of a B2B Market Entry within the Automotive Industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Zacharias Rudberg; Oscar Sandelin; [2019]
   Keywords : Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

   Abstract : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. READ MORE

6. 5. FACTORS INFLUENCING GREEN CONSUMPTION : The moderating effect of market maturity

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amin Babazade; Uliana Paramzina; [2019]
   Keywords : green consumption; green products; market maturity; moderating effect; factors influencing green consumption; emerging markets; developed markets.;

   Abstract : Purpose – The purpose of this master thesis is to examine factors influencing green consumption and to explain the moderating effect of market maturity on these factors in developed and emerging markets.Design/methodology/approach – In this research the pragmatism epistemology was employed as the scientific perspective of the current research. READ MORE