Essays about: "industrial selling"

Showing result 16 - 20 of 41 essays containing the words industrial selling.

1. 16. Preferred Approaches of Industrial Marketing by Innovative Technology Firms to Enhance the Diffusion of Innovation in the Financial Industry

   University essay from KTH/Industriell ekonomi och organisation (Inst.)

   Author : Olivia Wuorimaa; Katharina Klimkeit; [2019]
   Keywords : Diffusion of Innovation; Industrial Marketing; Relationship Management; Customer Values; Communication; Innovation implementation; Network effects;

   Abstract : This paper will discuss the challenges that arise in the business-to-business marketing process in the area of highly technological and innovative solutions. The authors will depict the processes that are involved in the business-to-business marketing approach and portray the challenges that arise due to a number of factors, such as trust, customer value and early adoption, when it comes to selling new technology and innovative solutions, and innovations overall, that companies nowadays need, but not necessarily want. READ MORE

3. 17. Identifying antecedents of cross-selling performance : A qualitative approach in the professional services industry

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Simon Knudsen; [2018]
   Keywords : Cross-selling performance; AMO framework; industrial marketing; Cross-selling; korsförsäljning; AMO-ramverk; industriell marknadsföring;

   Abstract : Cross-selling is the practice of selling products or services that do not replace already purchased products or services to existing customers. In industries characterized by complex products, long lead times and intricate relations between customer and company, the determinants of a company's cross-selling performance are different than those present in other industries. READ MORE

4. 18. Synergy Valuation in Industrial Software Acquisitions

   University essay from KTH/Industriell Management

   Author : Christoffer Marin; ERIK TRETOW; [2018]
   Keywords : Synergy Valuation; Industrial Software M A; Industrial Software Synergies; Synergiv¨ardering; M A inom industriell mjukvara; Synergier inom industriell mjukvara;

   Abstract : Engaging in M&A is a common corporate strategy and deals are often motivated by synergies, the concept that the value of the combined entities is greater than the sum of their standalone values. However, it is often difficult to capture synergistic value in reality and increasing the probability of a successful acquisition requires a thorough assessment of potential synergistic effects pre-acquisition. READ MORE

5. 19. Diffusion of a Diffuse Concept

   University essay from Lunds universitet/Innovationsteknik

   Author : Clara Lindsjö; Tove Bolm Carlsson; [2018]
   Keywords : Industry 4.0; Barriers; Opportunities and Challenges; Food Industry; Innovation-Decision process; State of the Art; Everett Rogers; Technology and Engineering;

   Abstract : Syftet med denna avhandling är att undersöka diffusionen av den fjärde industriella revolutionen inom livsmedelsindustrin i södra Sverige. Intresset för begreppet Industri 4.0 har ökat stadigt sedan det infördes av den tyska regeringen 2011. Men diffusionen verkar låg. READ MORE

6. 20. Retrofitting analysis on first generation ethanol production

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Sree Vathsava Rajoli; [2015]
   Keywords : Distillation and dehydration section; biogas digester; DDGS; retrofit;

   Abstract : First generation bioethanol generated from feedstocks is a sustainable alternative to fossil fuels, and the demand for fuel ethanol has promoted studies on the use of the grain as feedstock. This thesis describes various process designs and the economic feasibility for producing the main product ethanol and other by-products such as Biogas and DDGS (Distillers Dried Grains with Solubles) from the grain. READ MORE