Essays about: "industriell marknadsföring"

Showing result 1 - 5 of 99 essays containing the words industriell marknadsföring.

  1. 1. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Matilda Schill; Ebba Flykt; [2023]
    Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

    Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

  3. 2. Study of AI Service Providers in IT Consulting, Marketing, and Law

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Aren Hovsepyan; Kevin Johansson; [2023]
    Keywords : Artificial Intelligence; AI; professional service firms PSFs ; AI services; IT consulting; marketing; legal services; Gioia analysis; sector-specific analysis of AI services; automation; augmentation; intermediaries; Artificiell intelligens; AI; professionella tjänsteföretag PSFs ; AI-tjänster; IT-rådgivning; marknadsföring; juridiska tjänster; Gioia analys; sektorspecifik analys av AI-tjänster; automatisering; augmentation; mellanhänder;

    Abstract : This study employs a Gioia analysis to investigate the AI services offered within three distinct professional service sectors in Sweden: IT consulting, marketing, and legal services. Utilizing a list of companies from a prior KTH project and publicly accessible information, we applied a cross-sectoral Gioia analysis to systematically categorize, compare, and understand the types of AI services provided and how these offerings differ between sectors. READ MORE

  4. 3. Sustainability and waste sorting management in small scale hotels in Sri Lanka : A Minor Field Study in Sri Lanka

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : ALEX SELLÉN STACKEGÅRD; RAGNA IVARSSON; [2022]
    Keywords : ;

    Abstract : Sri Lanka is a small island located on the tip of India in the Indian Ocean. Following the end of the civil war, Sri Lanka’s tourism numbers have increased drastically. Up until the pandemic, more and more tourists flocked to the island. READ MORE

  5. 4. The Creation of an Influencer Marketing Strategy to Favour Growth

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Madeleine Bogg; Amanda Edberg; [2022]
    Keywords : Influencer marketing; social media marketing; marketing; growth; market penetration; market development; product development; diversification; strategy; organic growth; Influencer marketing; social media marketing; marknadsföring; tillväxt; marknads penetration; marknadsutveckling; produktutveckling; diversifiering; strategi; organisk tillväxt;

    Abstract : Today many companies are using influencers in the marketing strategy. However, there is an expressed need for more research on the topic influencer marketing and on how the marketing strategy should be formed in order to match and facilitate the growth of a company. READ MORE

  6. 5. Instagram Content Publishing and Its Effect on Stock Prices for Swedish Firms : A multiple case study on the economic effect of social media publishing for firms

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Edwin Carlsson; Niklas Ek; [2022]
    Keywords : stock prices; social media; synthetic control group; Instagram; aktie-pris; social media; syntetisk kontrollgrupp; Instagram;

    Abstract : Background. Instagram as a social media platform is used by firms as both a com- munication, marketing and promotion tool. In analyses of firms on Twitter, several authors have found connections between positive changes in stock returns and posts on Twitter regarding the firm, both from and about the firm. READ MORE