Essays about: "influence TV"

Showing result 1 - 5 of 51 essays containing the words influence TV.

  1. 1. Judging Books by Their Cover: A quantitative study on how media consumption influences purchase decision for culturally acclaimed books

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Casiana Oancea; Ashwathi Pillai; [2023]
    Keywords : Customer behaviour; Purchase intention; Media consumption; Book purchase intention;

    Abstract : This thesis investigates book readers and factors that affect their purchase intention towards physical books with different attributes. Books have a vast variety which makes them attractive to a lot of different personalities. READ MORE

  3. 2. Whispers of influence : youth engagement with Alt-info's soft power perceptions

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Ana Chkhaidze; [2023]
    Keywords : media engagement; soft power; propaganda; pro-Russian media; Social Sciences;

    Abstract : This research explores how young audiences in Georgia perceive and engage with Russian Soft Power in the context of the media platform Alt-info. Alt-info is a privately-owned right-wing TV company and online media outlet founded in 2019 in Georgia. READ MORE

  4. 3. Credibility for and engagement with outlets sharing climate change news: a quantitative research of young people in Sweden

    University essay from Lunds universitet/LUCSUS

    Author : Angelica Olsson; [2022]
    Keywords : climate change communication; credibility; perception; engagement; young people; source credibility theory; sustainability science; Social Sciences;

    Abstract : How civil society perceives climate change communication by outlets is key for sustainable development. Being predicted to get largely impacted due to climate change and having a great influence on future sustainability outcomes, young people are an important group to focus on in the field of perception and climate change communication. READ MORE

  5. 4. The Social Contract of Live Streaming : A Case Study of Four Streams on Twitch.tv

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Desislava Atanasova; Oliver Svensson; [2022]
    Keywords : Gaming culture; Immersive data collection; Live-streaming; Netnography; Online chat rooms; Social Contract Theory; Twitch.tv; Fördjupande datainsamling; Kontraktualism; Live-streaming; Netnografi; Online chattrum; Tv-spels kultur; Twitch.tv;

    Abstract : This thesis asks how unique and different communities are formed and facilitated on the live-streaming platform Twitch.tv. Twitch was chosen for its relevance to gaming culture as well as its higher number of users comparatively to its contemporaries. READ MORE

  6. 5. Evolution of Storytelling in Transmedia Storyworlds : Free Will and the Force in Different Star Wars Adaptations

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Lorenzo Colantoni; [2022]
    Keywords : Transfictionality; Transmedia Storyworlds; Free Will; Treansmedia Storytelling;

    Abstract : The universe of Star Wars is an ever-expanding transmedia storyworld that comprehends entries in many different media. As it is inevitable for a very expansive universe, different authors contribute to the storyworld across different media. Moreover, each medium imposes changes in the storytelling based on its characteristics. READ MORE