Essays about: "influence marketing"

Showing result 1 - 5 of 604 essays containing the words influence marketing.

  1. 1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

    University essay from Göteborgs universitet/Graduate School

    Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
    Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

    Abstract : MSc Marketing and Consumption.... READ MORE

  2. 2. We've Got Nothing to Hide - A qualitative study of how corporate identity influence Swedish fashion companies’ commitment to supply chain transparency as a way to compete

    University essay from Göteborgs universitet/Graduate School

    Author : Isabelle Båth; John Ekberg; [2020-06-23]
    Keywords : Transparency; Supply chain transparency; Corporate identity; Rationales for transparency; Fashion industry; Sustainability;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  3. 3. Open Banking Loyalty A qualitative study on customer loyalty in retail banking.

    University essay from Göteborgs universitet/Graduate School

    Author : Albin Läckberg; Timothy Larsson; [2020-06-23]
    Keywords : Open Banking; Customer Loyalty; Trust; Satisfaction; Switching costs;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  4. 4. Brand negotiations in Video Game Communities - An exploratory study analysing community-made discourses in video game brands and how they shape the brand image

    University essay from Göteborgs universitet/Graduate School

    Author : Christian Möller; [2020-06-23]
    Keywords : ;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  5. 5. To dare or not to dare – taking a stand in marketing campaigns - How companies’ decisions to take a public standpoint in social issues affect consumers’ perceptions and behaviour

    University essay from Göteborgs universitet/Graduate School

    Author : Amanda Lindén; Rebecca Lindén Pagoldh; [2020-06-23]
    Keywords : Corporate social responsibility; CSR marketing; Social Marketing; Brand Activism; Gender equality; Millennials; Goodwash; Resistance;

    Abstract : MSc in Marketing and Consumption.... READ MORE