Essays about: "influence of SMIs"

Showing result 1 - 5 of 7 essays containing the words influence of SMIs.

  1. 1. From likes to brands: Social media influencers as co-founders : A multiple case study investigating social media influencers' effect on brand knowledge of e-commerce companies.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Neea Eveliina Jussila; Karin Strandberg; Vide Blomdahl; [2023]
    Keywords : Brand Knowledge; Social Media Influencer; Human Brand; E-commerce company;

    Abstract : Background: Social media influencers (SMIs) have become an important asset to the constantly changing world of marketing. The impact SMIs have within e-commerce and the influence they have on consumers have been observed. Therefore, the use of SMIs as a marketing tool in improving brand knowledge has been vastly adopted by many companies. READ MORE

  3. 2. Under the Influence : A Qualitative Study of How Social Media Influencers Can Influence Followers on Instagram

    University essay from Jönköping University

    Author : Julia Larsson; Viktoria Niklasson; Lisa Liljegren; [2022]
    Keywords : Instagram; Institutional Theory; Institutional logic; Legitimation; Relationship Marketing; Social Media; Social Media Influencers;

    Abstract : Background: Social media has become a big part of our society. One platform that has had remarkable growth in popularity is Instagram. In Sweden, Instagram had 5.75 million users in 2021. READ MORE

  4. 3. How is the consumer influenced by social media influencers? : A qualitative exploratory study of how the consumers' buyer decision process is influenced by social media influencers.

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Leah Gentele; Mikaela Persson; [2022]
    Keywords : Consumer Behavior; Influence; Buyer Decision Process; Instagram; Social Media Influencers SMI s ;

    Abstract : Background: Social media influencers (SMI’s) can influence the consumers’ decisions by sending out social signals through social functions which social media platforms enable. These social functions SMI’s as well as consumers use, could be for example through sharing content; having a conversation; developing relationships with like-minded individuals; or it could also be used for sending out social signals, such as identity, presence or reputation. READ MORE

  5. 4. Do they really get influenced? : A psycho-social study examining the presence of fashion SMIs on Swedish female consumers' fashion related purchasing decisions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Iunona Georgiana Macavei; Afshana Saleh; [2021]
    Keywords : SMIs; CCT; fashion; ideology; identity; consumption; female consumers; purchasing decision;

    Abstract : Consumers now more than ever are concerned by a teeming pool of social and cultural powers-Social Media Influencers (SMI)-that influence their purchasing decisions. Fashion as one of the most extensive industries in the world has spurred the rise of fashion SMIs on Instagram. READ MORE

  6. 5. Fighting for sustainability on Instagram: Uncovering who sustainability influencers are

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Gara Trujillo Ferreres; [2021]
    Keywords : sustainability; influensers; instagram; institutional logics; Q methodology; Social Sciences;

    Abstract : Background: Social media has permeated practically every aspect of our everyday lives. One of these social media platforms is Instagram, which enables people to connect, communicate and share information with other users. The potential of these and social media influencers (SMI) to influence users’ behaviours is considerable. READ MORE