Essays about: "influence of brand reputation on consumer behaviour"

Found 4 essays containing the words influence of brand reputation on consumer behaviour.

1. 1. Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Siyi Chen; Tuoyu Liu; Yuhao Su; [2022]
   Keywords : Sneaker; Chinese consumer; Five-stage consumer decision-making process; Sneaker market; Consumer behaviour;

   Abstract : Title Evaluation of Factors Affecting the Decision-Making Process of Sneaker Purchase among Chinese Post 90s Consumers. Background Sneakers have become an essential part of the younger generation's wardrobe in today's society, reflecting the millennial drive for comfort and leisure. READ MORE

3. 2. Food Safety for Thought : University Students’ Perceptions of How to Deal with Food Risks

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Peter Ilbäck; [2014]
   Keywords : food safety; risk perception; consumer behaviour; students; Peking University; risk society theory; Social Sciences;

   Abstract : The purpose of this thesis is to explore food safety risk perceptions of students at Peking University and to what extent they influence their food consumption behaviour. Apart from existing research about food safety and consumer behaviour, the study relied on findings from thirteen interviews and participant observation. READ MORE

4. 3. What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry

   University essay from Blekinge Tekniska Högskola/Sektionen för management

   Author : Daniel Nukpezah; Cephas Nyumuyo; [2009]
   Keywords : Service quality; customer satisfaction; competitive pricing price satisfaction ; customer loyalty; brand image and reputation; customer switching; profitability; market share; SERVPERF; SERVQUAL;

   Abstract : Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. READ MORE

5. 4. Made in Sweden : - a study of French consumers' perception of Swedishness in Swedish companies, brands and products

   University essay from Ekonomihögskolan, EHV

   Author : Annika Persson; [2008]
   Keywords : International Marketing Strategy; Country of Origin Effect COE ; Product Country Image PCI ; Swedishness; Made in Sweden; Country of Origin COO ; Cross-national marketing; Consumer behaviour;

   Abstract : Background: This study will be beneficial for Swedish companies that wish to enter the French market and will also benefit companies in France that have something to do with Sweden or that are playing on the Swedish origin. The outcome of this study will give a perspective on Swedishness in Swedish companies, brands and products with French consumers. READ MORE