Essays about: "influence of globalization on management"

Showing result 1 - 5 of 44 essays containing the words influence of globalization on management.

1. 1. Customer segmentation in Retail: An Experiment in Sweden

   University essay from Stockholms universitet/Institutionen för data- och systemvetenskap

   Author : Nagma Athar Memon; [2023]
   Keywords : Customer Segmentation; Customer Relationship Management; Clustering; RFM; LRFMP;

   Abstract : The retail industry is continuously transforming due to digitalization, globalization, urbanization, and automatization. These factors contribute to new and more transparent retail with new customer behaviors, business models, and international competition. READ MORE

3. 2. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

4. 3. Survival of the fittest : The Internationalization of Fashion Start-ups

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Alina Zubanova; Reena Sauer; Sergio Andres Ruiz Gonzalez; [2022]
   Keywords : Internationalization; International Business; Fashion Startups; Survival; Factors; Business Strategy;

   Abstract : Globalization is a development that allowed businesses to internationalize with ease. Startup hubs in Europe are growing and fashion is one of the most dynamic internationalizing industries. Combining the aspects of startups, fashion and internationalization led to the development of this research topic. READ MORE

5. 4. Torget som demokratisk arena : en nödvändighet eller en anakronism?

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Hanna Alfredsson; [2021]
   Keywords : demokrati; demonstration; möten; torg; gestaltning; democracy; demonstrations; public space;

   Abstract : Torgen har haft en roll i demokratiseringsprocesser under hundratals år och tycks fortfarande spela en viktig roll, trots att en stor del av det politiska samtalet idag sker på internet. Inte minst har vi kunnat se detta under 2020 då stora grupper människor har gett sig ut och demonstrerat – en global pandemi till trots. READ MORE

6. 5. Students' perspective on environmental sustainability: a reality check.

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : ROXANA IONESCU; NEMA ALI; [2020]
   Keywords : ;

   Abstract : Environmental sustainability is clearly one of the most ardent problems that societies are facing today. The new face of the world seen from globalization perspective, sometimes results in corporations being stronger than states, by twisting the politics to play in their favour. READ MORE