Essays about: "influence of mass media on culture"

Showing result 1 - 5 of 7 essays containing the words influence of mass media on culture.

  1. 1. Kungen av Instagram

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Linn Danielsen; Anja Tuunanen; [2019]
    Keywords : Cultivation theory; media influence; media and masculinity; masculine hegemony; media and social construct of reality; objectification; Social Sciences;

    Abstract : Cultivation theory is a well-established theory within the field of mass communication. Its initial objective was to explain if and how television viewing, could influence its viewers perspective of reality and thereby also the culture in which they live. READ MORE

  3. 2. Address and Referential Terms in Swedish and British Schools : A Sociolinguistic Perspective

    University essay from Högskolan i Halmstad/Akademin för lärande, humaniora och samhälle

    Author : Amanda Gabrielsson; [2019]
    Keywords : Honorifics; Address terms; referential terms;

    Abstract : Modes of address between speakers in Sweden and the U.K differ from each other, yet both countries are influenced by similar mass media and aspects of globalization that otherwise generally lean towards linguistic convergence. Survey data from students and teachers in UK and Sweden has revealed some noteworthy differences. READ MORE

  4. 3. Identity Performance in British Rock and Indie Music : Authenticity, Stylization, and Glocalization

    University essay from Lunds universitet/Engelska; Lunds universitet/Masterprogram: Språk och språkvetenskap

    Author : Christine Schulze; [2014]
    Keywords : Languages and Literatures;

    Abstract : This master’s thesis, departing from the work done by Peter Trudgill and Paul Simpson, aims at widening the scope of research on the identity performance of British rock and indie musicians by taking into account the influences and intersections of local and global social contexts. It not only analyzes the musicians’ accents but also focuses on their lyrics, music videos and statements in interviews. READ MORE

  5. 4. Selling Stories and Consuming Culture : The Connection between Literature and Marketing in Max Barry's Syrup (1999) and Jennifer Government (2003)

    University essay from Lunds universitet/Masterprogram: Litteratur - Kultur – Media; Lunds universitet/Engelska

    Author : Chloe Guenther; [2014]
    Keywords : Contemporary Literature; Marketing; Branding; Advertising; Blank Fiction; Max Barry; Syrup; Jennifer Government; Languages and Literatures;

    Abstract : Literature and marketing are closely connected. This statement might be considered surprising. This thesis, however, aims to explore this connection by applying an interdisciplinary approach anchored in both marketing and literary theory. The multifaceted nature of the relationship between the fields can be discussed from various angles. READ MORE

  6. 5. Product Placement in Television Series

    University essay from IT-universitetet i Göteborg/Tillämpad informationsteknologi

    Author : Carolin Moll; Monika Walicka; [2013-09-13]
    Keywords : Product placement; television series; marketing communications; mass media; Gossip Girl; luxury products; advertising;

    Abstract : Purpose: To explore how young women are affected by the product placement of luxury products in the television series Gossip Girl. Background: Consumers are turning away from traditional ways of advertising and research has proven that advertising is more effective when the recipients are not directly aware of its promotional purpose. READ MORE