Essays about: "influence of promotional activities"

Showing result 1 - 5 of 9 essays containing the words influence of promotional activities.

  1. 1. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE

  3. 2. An analysis of the Impact of Brand Image on Consumer Purchase Behavior : The case of Lidl, Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Mahmud Ahmed; [2021]
    Keywords : brand image; factors of brand image; customer purchase behavior;

    Abstract : This research project had a purpose to discuss the impact of Brand Image on Consumer Purchase Behavior. For retailers brand image are the key factors that help them to engage with customers and influence their buying behaviors. READ MORE

  4. 3. When integrated Marketing Communication Leads to Brand Avoidance : A qualitative study on why consumers actively avoid certain brands because of their marketing communication efforts

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Rodillas Rebecca; Bjärkvik Hanna; [2017]
    Keywords : Advertising; Anti-Consumption; Brand; Brand Avoidance Integrated Marketing Communication.;

    Abstract : Background - Supply is nowadays higher than the demand, making it possible for consumers to pick, choose and purchase brands that responds to their individual identity. Due to the numerous offerings available, consumers have started to become resistant and they are now withstanding the influence of brands marketing activities. READ MORE

  5. 4. How to Market Mobile Apps as a Startup : A Case Study on Truecaller

    University essay from Jönköping University/IHH, Informatik

    Author : Magnus Johansson Angesjö; Roland Füssel; [2013]
    Keywords : Mobile apps; Marketing strategies; Startup marketing; Word of mouth marketing; WOM; WOMM; Social Media; App store; Mobile applications;

    Abstract : The mobile app market is continuously increasing and an increasingly number of actors aims to gain market shares in this business sector. At the same time the number of app stores with a significant influence on the market are few; with Google Play and Apple App Store as the major actors of the app store market. READ MORE

  6. 5. Heterogeneous Features of the Frozen Food Market in China : A Case Study of Heinz Guided by Integrated Marketing Philosophy

    University essay from Företagsekonomiska institutionen

    Author : Chen Xiaowei; Wen Wen; [2012]
    Keywords : Integrated Marketing; Marketing Tools; Regional factor; Heinz; Chinese Frozen food industry;

    Abstract : Guided by integrated marketing theory, the foundation of integrated marketing is the understanding of market and customers. The first step is the utilization of marketing tools. This study analyzed the sales data from 2009 to 2011 and focused on the salience of four main marketing tools used by Heinz. READ MORE