Essays about: "influencer characteristics"

Showing result 1 - 5 of 26 essays containing the words influencer characteristics.

1. 1. Temporal Analysis of User Engagement on Instagram

   University essay from Linköpings universitet/Institutionen för datavetenskap

   Author : Elin Thorgren; [2024]
   Keywords : ;

   Abstract : Social media platforms have during the last decade expanded immensely in both the number of users and posts. An extensive number of previous studies have observed how users engage on these platforms to study how social systems work. However, compared to other social media platforms, Instagram has been less extensively researched. READ MORE

3. 2. What do Consumers Value about Influencer Launched Brands: the Proposition of Human Brand Publics

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesco Carlino; Michael Taylor; [2022]
   Keywords : Influencers; Influencer Marketing; Influencer Launched Brands; Human Brands; Brand Publics; Human Brand Publics; Business and Economics;

   Abstract : This study explored what consumers value about Influencer Launched Brands, utilising the novel concept of Human Brand Publics as a theoretical foundation to analyse this phenomenon. Simultaneously, this research aimed to develop the novel theoretical contribution of Human Brand Publics. READ MORE

4. 3. I will find you... But will I influence you? : A quantitative study on influencer endorsements impact on brand loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Evelina Rokka; Gustav Mattsson; Kim Vuorivirta; [2022]
   Keywords : Influencer marketing; social media influencer; influencer; celebrity endorsement; celebrity; endorsement; authenticity; credibility; trustworthiness; brand loyalty;

   Abstract : Background: Brand loyalty is an essential asset for brands as it helps brands to build a strong brand. Therefore, brands invest a significant amount of money in their marketing efforts and strategies to create and maintain brand loyalty in an ever-competitive market. READ MORE

5. 4. Consumer engagement in online brand communities: A netnographic study on Gymshark's Facebook brand page

   University essay from Göteborgs universitet/Graduate School

   Author : Winny Apaza; Tasnim Jahan; [2021-06-23]
   Keywords : online brand communities; content creators; content characteristics; consumer engagement; influencer generated content; firm generated content; consumer generated content;

   Abstract : Consumer engagement on online brand communities has increasingly become a field of interest among marketers. As the process of online consumer engagement is different from traditional ones, it continued to impose challenges to the marketers to take different strategies. READ MORE

6. 5. Selection, Evaluation and Disclosure strategies : within the pheonomenom influencer marketing

   University essay from Umeå universitet/Företagsekonomi

   Author : Vendela Steinvall; Anton Leif; [2021]
   Keywords : nfluencer marketing; Influencer selection; Influencer evaluation; Disclosure strategies; Influencer characteristics; Relationship between brand and influencer; Influencer marketing decision maker; Marketing strategies;

   Abstract : Whilst influencer marketing has become a more common practice for decision makers within the field of influencer marketing, qualitative measurements are yet intangible and hard to measure, hence, requiring standardization. Recent scholars suggest that the phenomenon of influencer marketing have drastically changed over a short period of time, and there are reasons to believe that it is still changing. READ MORE