Essays about: "influencer characteristics"

Showing result 6 - 10 of 26 essays containing the words influencer characteristics.

1. 6. Influencer or Human Billboard? : A study on defining influencer credibility on the Swedish market

   University essay from Linnéuniversitetet/Ekonomihögskolan, ELNU

   Author : Mikael Bergh; Albin Eklöf; Isak Rydén; [2021]
   Keywords : Influencer marketing; credibility; influencer size; purchase intention.;

   Abstract : The drastic growth of the influencer market has spiked an interest in defining the significance of influencer credibility (IC). This thesis primarily aims to identify which drivers of IC are important to Swedishconsumers and how these can impact purchase intention (PI). READ MORE

3. 7. Influencer marketing: Long-term collaborations on Instagram : A case study

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Victor Dahlkvist; [2021]
   Keywords : influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration; influencer marketing; social media influencers; Instagram influencers; influencer performance; influencer ROI; long-term collaboration;

   Abstract : More and more companies have started to use influencers on social media platforms for promoting their product or service, in exchange for a compensation. While this has enabled reach for a low cost, it is the nature of the authentic endorsement that has made the marketing channel so efficient. READ MORE

4. 8. The Mystery of Social Media Influencers Influencing Characteristics : An exploratory study on how social media influencers characteristics influence consumer purchase intentions

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Amanda Håkansson; Emelie Jansson; Noah Kapteijn; [2020]
   Keywords : SMI; purchase intentions; SMI characteristics; attractiveness; similarities; authenticity; trustworthiness;

   Abstract : Background: Social media have had a big influence on consumers engagement and the upcoming of social media influencers. Social media influencers are often seen as people who are similar to their audience and could be seen as strong opinion leaders. READ MORE

5. 9. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Gao Wangshu; Wang Guanhua; [2020]
   Keywords : ;

   Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

6. 10. Finding the right influencer – An exploratory study within the beauty industry

   University essay from Göteborgs universitet/Graduate School

   Author : Elias Davidsson; Danial Ahmad; [2019-07-04]
   Keywords : ;

   Abstract : Influencing consumers and their decision-makings has long been a marketing practice for companies and a well-researched topic in marketing literature. With the emergence of social media, the scale and practice of influencing has been disrupted and consequently altered brands marketing communication. READ MORE