Essays about: "influencer marketing"

Showing result 6 - 10 of 180 essays containing the words influencer marketing.

  1. 6. Are you fitting in? A study on the effects of fitness influencers on male body image

    University essay from Jönköping University/IHH, Marketing and Logistics

    Author : Anne Heinicke; Zoe Vagic; [2023]
    Keywords : body image; fitness influencer; body dissatisfaction; social comparison theory;

    Abstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE

  3. 7. Unveiling the Art of Illusion: Exploring the Fabrication of Authenticity and Trustworthiness by Social Media Micro-Influencers to Engage Their Audience : An exploratory multiple case study that aims to analyze how social media micro-influencers fabricate authenticity and trustworthiness to engage their audience

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Armin Roshandel; Felix Miöen Dahlström; Kevin Ekström; [2023]
    Keywords : ;

    Abstract : Background: Social networking sites have transformed communication and advertising, with influencers like micro-influencers and "instafamous" individuals playing a crucial marketing role. Businesses now leverage these influencers to engage audiences and promote their brands, creating new opportunities for online brand promotion and consumer engagement. READ MORE

  4. 8. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sofia Zangrande; [2023]
    Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

  5. 9. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Isha Grover; Ander Jauregui; [2023]
    Keywords : Instagram; Influencer Marketing; Gen Z; E-cigarettes; E-cigarette influencers; Source Credibility; Sponsorship disclosures; Celebrity Endorsement;

    Abstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE

  6. 10. Discovering the SMI Strategy of E-commerce Companies : A qualitative study exploring the decisive parameters in the hiring of social media influencers

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Hannes Swärd Brattström; Amer Habul; [2023]
    Keywords : E-commerce; SMI Social Media Influencer ; Influencer Marketing; Parasocial Relationship; Trust; Influencer Parameters; Reach; Relevance; Resonance.;

    Abstract : In a society where digitalization thrives, opportunities for both conducting e-commerce and promoting it are enhanced. A common marketing strategy that has shown to be efficient is collaborating with Social Media Influencers. It is widely known that social media influencers can greatly help e-commerce companies get noticed. READ MORE