Essays about: "information technology in advertisement"

Showing result 1 - 5 of 20 essays containing the words information technology in advertisement.

1. 1. Up next: Recommended for you by YouTube : A case study analysis on the implications of YouTube’s advertising-based business model on the US 2016 presidential elections.

   University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

   Author : Anne-Lotte Hoekstra; [2020]
   Keywords : persuasive technology; social media theory; advertisement-based business model; game theory; sensationalism.; övertygande teknik; teori för sociala medier; annonsbaserad affärsmodell; spelteori; sensationalism;

   Abstract : The information technology revolution has completely changed the world economy. This industry that has revolutionized many aspects of social life, created an incredible amount of jobs, and generated an enormous amount of wealth, has been growing exponentially fast since the beginning of this century. READ MORE

3. 2. A study on 2D advertisementsin mobile versus VR experiences

   University essay from Uppsala universitet/Institutionen för informationsteknologi

   Author : Simon Beverskog; Fredrik Larsson; [2020]
   Keywords : Virtual reality gaming; Mobile gaming; Virtual reality game advertising; Mobile game advertising; Virtual reality versus mobile advertising; advertising effectiveness virtual reality; advertising effectiveness mobile games; advertising user experience virtual reality and mobile; advertising user attitudes virtual reality and mobile; interview study; survey study; virtual reality game development; mobile game development;

   Abstract : Virtual reality tech is new, exciting and full of opportunities.Despite this the gaming section of virtual reality does not grow asfast as it was predicted it would be. Headsets and games areexpensive and perhaps a market model similar to the mobile gamingmarket would do the new tech good. READ MORE

4. 3. Geo-distributed application deployment assistance based on past routing information

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Marcus Falgert; [2017]
   Keywords : Distributed applications; Routing; Network; Networking; Border Gateway Protocol; BGP; Distribuerade applikationer; Routing; Nätverk; Border Gateway Protocol; BGP;

   Abstract : Cloud computing platforms allow users to deploy geographically distributed applications on servers around the world. Applications may be simple to deploy on these platforms, but it is up to the user and the application to decide which regions and servers to use for application placement. READ MORE

5. 4. Beacons for online advertising : An approach using a plugin

   University essay from KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Author : Albin Friedner; Alexander Nikalayeu; [2017]
   Keywords : Beacons; Android; Plugins; Bluetooth; Retargeting; Physical Web; Beacons; Android; Insticksprogram; Bluetooth;

   Abstract : Beacons are small devices that can broadcast messages using Bluetooth and other communication technologies using low power consumption. Beacons technology started to emerge lately and many companies has started to see opportunities. One usage of beacons is improving online advertising by using localized information. READ MORE

6. 5. Marketing Overload? : Investigating the effect of antecedents of marketing avoidance on social media advertising effectiveness

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Darius Lazauskas; Sophia Vilhelmsson; Huynh Tran; [2017]
   Keywords : Antecedents of marketing avoidance; social media advertising effectiveness; advertising effectiveness; advertising; social media; marketing;

   Abstract : Recent developments in internet technology have ushered in unprecedented change when it comes to communication. This change has also given rise to social media, which has significantly changed the way modern communication occurs (Rosengren, 2000; Evans & McKee, 2010; Tuten & Solomon, 2015). READ MORE