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1. 1. AI: A helping hand for digital marketing agencies? : AI: En hjälpande hand för digitala marknadsföringsbyråer?

   University essay from Malmö universitet/Fakulteten för teknik och samhälle (TS)

   Author : Hampus Ekman; Erik Strand; [2024]
   Keywords : GPT-3; Digital marketing; Artificial intelligence; Efficiency; Streamlining; Processes; Content generation.;

   Abstract : This study evaluates whether generative AI tools built on the language model GPT-3 can streamline the processes of digital marketing agencies. The method used for gathering qualitative data was two sets of semi-structured individual interviews with different digital marketing agencies. READ MORE

3. 2. Implementation of Level of Development for BIM Collaboration in Timber Building Subsystems Design: A Case Study of I-Joist Construction Elements

   University essay from Luleå tekniska universitet/Institutionen för samhällsbyggnad och naturresurser

   Author : Isabell Gustafsson; [2024]
   Keywords : BIM; I-Joist; LOD; Level of Development; Timber Building Subsystems;

   Abstract : Due to time, cost, and environmental challenges, wood has become a more common building material even for more complex buildings. Implementing the concept of Level of Development (LOD) on timber structures could provide a tool for BIM collaboration that may save cost and time, and in the early stages mediate wood as an available building material. READ MORE

4. 3. Risky Business: Quantitative Risk Assessments as Enabling Devices in Cybersecurity

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Colette Alexander; [2024]
   Keywords : Quantitative risk assessment; cybersecurity; enabling device; Technology and Engineering;

   Abstract : Quantitative risk assessment (QRA) is a growing practice in the cybersecurity field. This paper examines QRA the use in various industries and the problems with its use. The focus of the qualitative research is to understand why cybersecurity organizations might want to use QRA even if it produces untrue and potentially problematic results. READ MORE

5. 4. Mobile Device Industry in China : A study on Chinese mobile device industry from an ecosystem point of view

   University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

   Author : Lundao Gao; Yinfei Zhang; [2024]
   Keywords : ;

   Abstract : Under the global trend of digital transformation development, Chinese mobile device industry has rapid expansion and yield significant economic benefits and social impacts both domestically and internationally. This growth is driven by the advancement of 5G technology, which has revolutionized various aspects of the industry, including manufacturing, products, and consumer demand. READ MORE

6. 5. Exploring older adults' interaction with a gamified memory task. A pilot study to assess usability of the 'Brain Blossom' game

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Hanna Persson; Vida William-Olsson; [2023-11-20]
   Keywords : gamified memory task; explorative study; biometric data; user experience; användarupplevelse; gamifierad minnesuppgift; explorativ studie; biometrisk data;

   Abstract : The research employed a qualitative methodology to gather insights regarding the performance, as well as the emotional and physiological reactions of older adults engaging with the "Brain Blossom" game over three sessions. This was achieved by utilizing self-reported information, encompassing tools such as the Self Assessment Manikin scale and usability experience (UX) questionnaires. READ MORE