Essays about: "informational social influence"

Showing result 1 - 5 of 13 essays containing the words informational social influence.

  1. 1. The impact of social influence on pre-evacuation behavior - An eye tracking analysis on information gathering during pre-evacuation behavior, comparing normative and informational social influence

    University essay from Lunds universitet/Avdelningen för Brandteknik

    Author : Rebecca Rostedt; Sofie Andersson; [2019]
    Keywords : Social influence; informational social influence; normative social influence; pre-evacuation; evacuation; eye-tracking; Technology and Engineering;

    Abstract : This study explores social influence within the pre-evacuation phase, which includes a literature review followed by experiments. The study is based on experiments by Latané and Darley (1968) but altered, here using eye tracking to examine if people who are alone use their gaze in the same way as people in a group, when collecting information in the pre-evacuation phase. READ MORE

  2. 2. China's Social Credit System and Pro-Environmental Behaviour

    University essay from Uppsala universitet/Institutionen för geovetenskaper

    Author : Michael Small; [2019]
    Keywords : Climate Change; Pro-Environmental Behaviour; Environmental Behaviour Models; Environmental Intervention Strategies; China Social Credit System; Surveillance.;

    Abstract : Climate change is an enormous challenge which, if not addressed will have detrimental impacts across the globe. This problem is largely produced by human behaviour. Therefore, strategies aimed at influencing behaviour are necessary in addressing this issue. READ MORE

  3. 3. Examining the Role of Source Credibility in the Vaccination Debate : An Experimental Study of the Influence of Heuristic Cues on Source Credibility Assessments and Attitude Change

    University essay from Högskolan i Jönköping/HLK, Medie- och kommunikationsvetenskap

    Author : Elena Stueckemann; [2019]
    Keywords : Source Credibility; Heuristic Cues; Conformity; Anti-Vaccination; Autism-Vaccination Link; Misleading Information;

    Abstract : The global rise of anti-vaccination movements has led to serious consequences for the public health such as the recent measles outbreak in the United States. The increased promotion of misleading information on vaccinations by social media influencers as well as by media outlets seems to have resulted into a more negative view on vaccinations. READ MORE

  4. 4. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sheng Liu; Bobo Tiger; [2017]
    Keywords : sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

    Abstract : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. READ MORE

  5. 5. Popularity of Brand Posts on Sina Weibo: A Correlation Analysis of the Influential Factors on Tuborg’s Brand Community

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Weixian Wu; [2016]
    Keywords : Social media; Social networking sites; Marketing communications; Relationship marketing; China; Tuborg; Green Fest; Weibo;

    Abstract : Social media continues to serve as vehicles for fostering relationships with customers. One specific way to implement this is to create and operate brand fan communities on social networking sites. Brands can place posts (including videos, messages, quizzes, information, and other material) in these brand communities. READ MORE