Essays about: "informational social influence"

Showing result 1 - 5 of 11 essays containing the words informational social influence.

  1. 1. The impact of social influence on pre-evacuation behavior - An eye tracking analysis on information gathering during pre-evacuation behavior, comparing normative and informational social influence

    University essay from Lunds universitet/Avdelningen för Brandteknik

    Author : Rebecca Rostedt; Sofie Andersson; [2019]
    Keywords : Social influence; informational social influence; normative social influence; pre-evacuation; evacuation; eye-tracking; Technology and Engineering;

    Abstract : This study explores social influence within the pre-evacuation phase, which includes a literature review followed by experiments. The study is based on experiments by Latané and Darley (1968) but altered, here using eye tracking to examine if people who are alone use their gaze in the same way as people in a group, when collecting information in the pre-evacuation phase. READ MORE

  2. 2. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sheng Liu; Bobo Tiger; [2017]
    Keywords : sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

    Abstract : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. READ MORE

  3. 3. Popularity of Brand Posts on Sina Weibo: A Correlation Analysis of the Influential Factors on Tuborg’s Brand Community

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Weixian Wu; [2016]
    Keywords : Social media; Social networking sites; Marketing communications; Relationship marketing; China; Tuborg; Green Fest; Weibo;

    Abstract : Social media continues to serve as vehicles for fostering relationships with customers. One specific way to implement this is to create and operate brand fan communities on social networking sites. Brands can place posts (including videos, messages, quizzes, information, and other material) in these brand communities. READ MORE

  4. 4. The contribution of cultural diversity in the internationalisation process of an SME in Sweden : A Case Study of the IT Company CodeMill

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sarah Mohammedi; Matthias Schnepper; [2015]
    Keywords : CodeMill; Cultural Diversity; Diversity Management; Entrepreneurial Orientation; International Entrepreneurship; Internationalisation; Social Capital; Social Networks;

    Abstract : The business environment has been changing as it becomes easier to interact acrossboundaries with globalisation. One of the key elements of globalisation is the culturaldiversity resulting from the cross-cultural and ethnic interactions between individuals. READ MORE

  5. 5. analysing ISIL`s propaganda

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : jamil walli; [2015]
    Keywords : ISIL; Globalization; propaganda; religious; perceptible; psychic; aura; awe; shock; projection; alienation; adversary; caliphate; radical; glocal; semiotics; CDA;

    Abstract : The emergence of “the Islamic state of Iraq and the Levant” was surprising not only because of its rapid expansion geographically across Syria and Iraq, but also because of its global influence. That`s represented in its magnetic power through gravitating large numbers of Muslim youth, from almost all around the world. READ MORE