Essays about: "informational social influence"

Showing result 1 - 5 of 17 essays containing the words informational social influence.

1. 1. An analysis of how video advertising factors influence consumers' impulse purchase intentions — In the context of short-form video

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Huihao Lu; Yating Zheng; [2023]
   Keywords : Short-form video advertising; impulsive purchase intention; emotional response; Business and Economics;

   Abstract : Online shopping is gradually becoming a daily behavior in people's lives, and advertising marketing methods based on short videos are also playing an increasingly important role in this trend. Different from pictures and texts, it combines sound and picture, is easy to spread, and contains a lot of information, which conforms to people's habit of using fragmented information. READ MORE

3. 2. Psychological well-being among international students in a Swedish university, a qualitative study

   University essay from Högskolan i Halmstad/Akademin för hälsa och välfärd

   Author : Nila Saffari Rad; [2023]
   Keywords : Acculturation; Asian international students; coping strategies; culture shock; psychological well-being;

   Abstract : Background: This study explores the psychological well-being of Asian international students in Sweden by identifying their sources of stress, coping strategies and resilient factors and their sources of support. The aim of this study is to have a deeper understanding of challenges for Asian international students during their study-time in Sweden to find more efficient ways to support them in the future. READ MORE

4. 3. What a Waste?! : Exploring the influence of nudging on consumer behaviour towards food waste.

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Ana Raquel Abreu; Laura Nicole Sage; [2023]
   Keywords : Food Waste; Social Nudging; Prompting; Consumer Behaviour; Experimental Research; Pro-environmental Behaviour; Sustainability;

   Abstract : Recognizing the importance of food waste as an environmental and social problem, this thesis aims to test nudging as a successful tool to promote a pro-environmental behaviour towards food waste reduction. The present research uses an experiment in a university canteen in Gotland, Sweden, with two interventions - posters with informational prompts and practical tips. READ MORE

5. 4. Risk Perception and Protective Behaviours Regarding COVID-19 Among Pregnant People in Sweden

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Emelie Gummesson; Ellen Sällman; [2021]
   Keywords : Risk perception; protective behaviour; Theory of Planned Behaviour; Covid-19; pregnancy; Sweden; Social Sciences;

   Abstract : Few have been left unaffected by the outbreak and consequent impact of the Covid-19 pandemic. One group of people, namely those pregnant during the pandemic, faced a unique set of circumstances that this research has aimed to understand. READ MORE

6. 5. The impact of social influence on pre-evacuation behavior - An eye tracking analysis on information gathering during pre-evacuation behavior, comparing normative and informational social influence

   University essay from Lunds universitet/Avdelningen för Brandteknik

   Author : Rebecca Rostedt; Sofie Andersson; [2019]
   Keywords : Social influence; informational social influence; normative social influence; pre-evacuation; evacuation; eye-tracking; Technology and Engineering;

   Abstract : This study explores social influence within the pre-evacuation phase, which includes a literature review followed by experiments. The study is based on experiments by Latané and Darley (1968) but altered, here using eye tracking to examine if people who are alone use their gaze in the same way as people in a group, when collecting information in the pre-evacuation phase. READ MORE