Essays about: "informational social influence"

Showing result 1 - 5 of 8 essays containing the words informational social influence.

  1. 1. The impact of social influence on pre-evacuation behavior - An eye tracking analysis on information gathering during pre-evacuation behavior, comparing normative and informational social influence

    University essay from Lunds universitet/Avdelningen för Brandteknik

    Author : Rebecca Rostedt; Sofie Andersson; [2019]
    Keywords : Social influence; informational social influence; normative social influence; pre-evacuation; evacuation; eye-tracking; Technology and Engineering;

    Abstract : This study explores social influence within the pre-evacuation phase, which includes a literature review followed by experiments. The study is based on experiments by Latané and Darley (1968) but altered, here using eye tracking to examine if people who are alone use their gaze in the same way as people in a group, when collecting information in the pre-evacuation phase. READ MORE

  2. 2. Antecedents of buying intention towards bio-cotton clothing : A quantitative study among young business students at USBE

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Sheng Liu; Bobo Tiger; [2017]
    Keywords : sustainable consumption; bio-cotton clothing; Theory of Planned Behaviour; Theory of Perceived Risk; purchase intention;

    Abstract : Due to the growing involvement of external stakeholders including pressure groups such as Greenpeace, sustainability issues have increasingly become a focus point in the business sector. Thereby, many businesses began to integrate sustainability into their corporate mission and vision. READ MORE

  3. 3. Popularity of Brand Posts on Sina Weibo: A Correlation Analysis of the Influential Factors on Tuborg’s Brand Community

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Weixian Wu; [2016]
    Keywords : Social media; Social networking sites; Marketing communications; Relationship marketing; China; Tuborg; Green Fest; Weibo;

    Abstract : Social media continues to serve as vehicles for fostering relationships with customers. One specific way to implement this is to create and operate brand fan communities on social networking sites. Brands can place posts (including videos, messages, quizzes, information, and other material) in these brand communities. READ MORE

  4. 4. Social Influence and Book Reviews

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Laurie Watts; [2015]
    Keywords : word-of-mouth; consumer behaviour; eWOM; social influences; social media; c2c interactions;

    Abstract : Review collecting websites are a relatively new phenomenon providing the ability to collect and publish word of mouth information on a scale that was not possible before. Offline methods of evaluating the credibility of the source are unavailable, so users use various other strategies to evaluate trustworthiness. READ MORE

  5. 5. IT investment decision making – the role of intangible benefits

    University essay from Lunds universitet/Institutionen för informatik

    Author : Maria Stypsanelli; Erik Karlsson; [2012]
    Keywords : IT investment; decision making process; intangible benefits; Social Sciences;

    Abstract : Investments evaluation has been considerably studied by academics. Researchers argue that decisions are based on the least expensive investment because of the commoditization of Information Technology (IT) (Carr, 2003). READ MORE