Essays about: "informational social influence"

Showing result 11 - 15 of 17 essays containing the words informational social influence.

  1. 11. analysing ISIL`s propaganda

    University essay from Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

    Author : jamil walli; [2015]
    Keywords : ISIL; Globalization; propaganda; religious; perceptible; psychic; aura; awe; shock; projection; alienation; adversary; caliphate; radical; glocal; semiotics; CDA;

    Abstract : The emergence of “the Islamic state of Iraq and the Levant” was surprising not only because of its rapid expansion geographically across Syria and Iraq, but also because of its global influence. That`s represented in its magnetic power through gravitating large numbers of Muslim youth, from almost all around the world. READ MORE

  3. 12. Social Influence and Book Reviews

    University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomi

    Author : Laurie Watts; [2015]
    Keywords : word-of-mouth; consumer behaviour; eWOM; social influences; social media; c2c interactions;

    Abstract : Review collecting websites are a relatively new phenomenon providing the ability to collect and publish word of mouth information on a scale that was not possible before. Offline methods of evaluating the credibility of the source are unavailable, so users use various other strategies to evaluate trustworthiness. READ MORE

  4. 13. Advertising execution styles as a reflection of culture : Cross-cultural analysis of messaging app advertising preferences in South Korea and China

    University essay from Umeå universitet/Företagsekonomi

    Author : Sofia Kivinen; [2014]
    Keywords : Marketing communication; advertising execution; culture; international marketing; advertising likability; perception; mobile messaging application; social media; China; South Korea;

    Abstract : Increased globalization and the thought of converging values has lead marketing practitioners and academics to consider more standardized approaches to marketing and advertising strategies. Even though cultures seem to evolve closer to each other, cultural diversity still exists. READ MORE

  5. 14. IT investment decision making – the role of intangible benefits

    University essay from Lunds universitet/Institutionen för informatik

    Author : Maria Stypsanelli; Erik Karlsson; [2012]
    Keywords : IT investment; decision making process; intangible benefits; Social Sciences;

    Abstract : Investments evaluation has been considerably studied by academics. Researchers argue that decisions are based on the least expensive investment because of the commoditization of Information Technology (IT) (Carr, 2003). READ MORE

  6. 15. The impact of Enterprise 2.0 tools on Innovation processes : The Case Study of Incentive at IBS

    University essay from IHH, Informatik

    Author : Agne Mackeviciute; Stanislav Iacubitchi; [2010]
    Keywords : Innovation; Enterprise 2.0;

    Abstract : The impact of Web 2.0 technologies has crossed the Internet borders and is increasingly af-fecting not only individuals but also organizations as entities. The emergence of the Enter-prise 2.0 concept, which presumes the application of Web 2. READ MORE