Essays about: "initial reference customers"

Found 4 essays containing the words initial reference customers.

  1. 1. You Never Get a Second Chance for a First Impression

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jonas Isaksson; Katrin Katana; [2018]
    Keywords : startups; initial reference customers; initial brand trust; brand positioning; Business and Economics;

    Abstract : .... READ MORE

  3. 2. Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting.

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Irene Grimani; Alfredo Privitello; [2016]
    Keywords : Store image; store image attributes; store image dimensions; traditional format; pick-up point; format development; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation; Business and Economics;

    Abstract : Title: Effect on retail store image of a new format development: An explorative study of store image customers' associations in a pick-up point format setting Seminar Date: 30th May 2016 Course: BUSN39 Business Administration: Global Marketing Authors: Irene Grimani & Alfredo Privitello Supervisor: Ulf Johansson Key Words: Store image; format development; pick-up point; traditional format; store image dimensions; store image attributes; IKEA; home furnishing retailer; multi-channel; omni-channel; video-elicitation Purpose: The purpose of this research was to explore the effects on store image of a new format development. Specifically, the researchers investigated the new pick-up point format recently introduced in the homefurnishing sector. READ MORE

  4. 3. Customer value for business model innovation : Case of O&M services in Swedish Wind Industry

    University essay from Högskolan i Halmstad/Business Model Innovation (BMI)

    Author : Niklas Göthberg; Anastacia Simonchik; [2014]
    Keywords : Customer value; business model; wind energy; operation and maintenance;

    Abstract : Wind energy industry has been growing fast during last years, and the demand for operation and maintenance (O&M) services has been increasing rapidly. As wind turbine manufacturing companies have been focusing more on selling rather than after sales services, this created problems in O&M, which started to influence the overall profitability of wind energy projects. READ MORE

  5. 4. Automotive rearview mirror in plastic

    University essay from KTH/Skolan för kemivetenskap (CHE)

    Author : Kristofer Alriksson; [2011]
    Keywords : Rearview mirror; glass; plastic; truck; scratch resistance;

    Abstract : The purpose of this thesis work was to carry out initial studies on Scania’s possibility to have plastic rearview mirror glasses as that for example may reduce costs and problems for Scania’s customers and enable another design of the mirror assembly. It was performed by studying the legislative and Scania demands regarding rearview mirrors to write a test program, find and order plastic mirrors, and then perform the tests and evaluate the mirrors to see if they seem good enough for Scania’s trucks. READ MORE