Essays about: "inlägg"

Showing result 1 - 5 of 43 essays containing the word inlägg.

  1. 1. Influencer Whitelisting & Dark Posts : A Cross-generational Study on Consumers’ Perception and Trust in Social Media Advertisement

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Sofia Zangrande; [2023]
    Keywords : Influencer marketing; influencer whitelisting; dark posts; social media marketing; influencers; consumer perception; message trustworthiness; millennials; gen-z; gen-x; influencer; marknadsföring; sociala medier; konsumenternas uppfattning; meddelandets trovärdighet;

    Abstract : This paper investigates the perception of dark posts in influencer whitelisting (IWL) and their impact on consumers’ trust compared to other forms of sponsored content on social media. The study employed a mixed-methods approach involving a survey with open-ended questions to gather data from participants across different generational cohorts - GenZ, Millennials and Gen-X. READ MORE

  3. 2. Can Generative AI Replace Human Communication Professionals? A qualitative study comparing social media content generated by Artificial Intelligence and humans

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Deline Fredriksson; Matilda Eriksson; [2023]
    Keywords : Generative AI; AI visualisation tools; Artificial Intelligence; ChatGPT; DALL·E; Social Media; Content Creation; Digital Marketing; AI-generated content; Social Sciences;

    Abstract : Generative AI is a novel phenomenon, now within the hands of the public. The utilisation of AI has already started replacing human employees in many industries and previous research shows that generative AI have great abilities in creative and communicative contexts. READ MORE

  4. 3. Designing Diverse Features to Reduce the Filter Bubble Effect on Social Media

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Ramya Kandula; [2023]
    Keywords : Filter bubbles; recommender systems; diversity; social media; filter bubblor; rekommenderande system; mångfald; sociala medier;

    Abstract : The filter bubble effect has been an active area of research that has been explored in various contexts within social media. Research on recommender system designs within filter bubbles has received a lot of attention, mainly due to its impact on the phenomena. READ MORE

  5. 4. Does the shoe type matter when prescribing custom-made foot orthoses? A comparison of peak plantar pressure in healthy subjects with custom-made foot orthoses in different shoe types.

    University essay from Jönköping University/HHJ. Ortopedteknisk plattform

    Author : Erik Wennerholm; Jenny Gustafsson; [2023]
    Keywords : shoe design; in-shoe measurement; customized insoles; pressure distribution; inserts; skodesign; inlägg; tryckmätning i sko; tryckfördelning; fotbäddar;

    Abstract : Purpose: A common prescription in Prosthetic and orthotic clinics in Sweden is custom-made foot orthoses (CmFO). These must be placed in shoes. The aim of this study was to investigate whether the shoe type will have an impact on the effectiveness of CmFO regarding plantar pressure (PP). READ MORE

  6. 5. Local food networks - value creation and the role of the producer

    University essay from SLU/Dept. of Forest Economics

    Author : Joakim Mattsson; [2023]
    Keywords : Actor-network theory; alternative food network; REKO; Schwartz value theory; service-dominant logic;

    Abstract : The rise of interest in local food has given rise to many new forms of food supply chains, socalled Alternative food networks. One such network is the Facebook-based REKO, where consumers can purchase food products directly from the producers without intermediaries. This has also given rise to new forms of values regarding food. READ MORE