Essays about: "instagram jönköping"
Showing result 1 - 5 of 49 essays containing the words instagram jönköping.
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1. Are you fitting in? A study on the effects of fitness influencers on male body image
University essay from Jönköping University/IHH, Marketing and LogisticsAbstract : Background: The ideals of beauty standards had been under constant change throughout history, and quite often would remain out of reach to the determent of many. The application of an idealized image of oneself remains a powerful tool when it comes to persuasion in social media and marketing. READ MORE
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2. Influencer Endorsements of E-Cigarette Brands on Instagram : A study of Gen Z perception of influencers endorsing e- cigarette brands on Instagram
University essay from Jönköping University/Internationella HandelshögskolanAbstract : The widespread use of social media platforms and the emergence of influencer marketing have revolutionized brand-consumer interactions, particularly among the younger demographic. In line with this trend, the influence of e-cigarette influencers on Generation Z (Gen Z) has become a prominent area of research. READ MORE
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3. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE
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4. Does one's cultural background make a difference? : Exploring motivations for consumer engagement on social media
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: Social media has become a crucial aspect of individuals lives and it has provided businesses with a unique opportunity to connect with their customers. Instagram has grown to become one of the most widely used social networking sites in the world and there is a diversity of motivations of why consumers choose to engage with brand-related content on social media. READ MORE
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5. The Mobilization of Civil Disobedience : A qualitative content analysis of the collective action framing of the civil disobedience movement Återställ våtmarker
University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskapAbstract : The study “The Mobilization of Civil Disobedience” intends to shed light on how environmental movements frame climate change issues, present solutions and mobilize climate action through their communication on the social media platform Instagram. This study will examine the case of Återställ våtmarker (Restore wetlands), a Swedish movement known for its civil disobedience protests. READ MORE