Essays about: "instore marketing"

Found 2 essays containing the words instore marketing.

1. 1. Sustainable retailing - In-store display of ecological products

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Johanna Bardeman; Emelie Winroth; [2015]
   Keywords : In-store marketing; product displays; consumer behavior; ecological products; market driving retailers; consumer information;

   Abstract : In what ways can retailers influence consumers to purchase more ecological food products by using product displays? The purpose of this paper is to investigate and create a better understanding of in what ways retailers can influence consumers to buy more ecological products, by using instore product displays. We have used a qualitative approach were we performed an experiment in-store regarding product displays, and also observed the consumer behavior. READ MORE

3. 2. On-line Shopping Usability and Customer Expectation : A Study on On-line Shopping Services in Bangladesh

   University essay from Högskolan i Borås/Institutionen Handels- och IT-högskolan

   Author : Mohammad Enamul Hoque; [2014]
   Keywords : E-commerce; Uniclast; multiclast; Online shopping; Customer satisfaction; Loyalty; Cellbazar; Instore shopping; Bangladesh;

   Abstract : E-commerce has made life simple and innovative of individuals and groups; customer expectationin online shopping is different from the physical market where he has access to see the product.The primary goal of this research is to analyze the customer expectation and usability of the onlineshopping in Bangladesh. READ MORE