Essays about: "insurance marketing- case study"

Showing result 1 - 5 of 6 essays containing the words insurance marketing- case study.

  1. 1. Increasing Retention in Insurtechs Through Churn Prediction

    University essay from Lunds universitet/Innovationsteknik

    Author : John Rapp Farnes; Oskar Christiansen; [2021]
    Keywords : Non-life insurance; Property and casualty insurance; Customer retention; Churn prediction; Predictive analytics; Classification; Machine learning; Mathematics and Statistics;

    Abstract : Over the last decades, the Swedish insurance industry has seen decreased entry barriers due to deregulation and emerging new technologies, which have the potential to disturb the stagnated and consolidated competitive landscape of the industry. Initiated by newcomers like American insurance startup Lemonade, and later Swedish Hedvig among others, there is an increased push toward digitalization, transparency, and automation in the industry. READ MORE

  3. 2. Entrepreneurial marketing as a way for small enterprises to operate effectively

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Tetiana Chechota; Anna Shcherbak; Nicolas Beal; [2015]
    Keywords : Entrepreneurial marketing; SMEs;

    Abstract : Background: Entrepreneurial marketing concentrates on the marketing for small and micro enterprises. It provides the tool to compete on the market with limited resources and thus innovative marketing strategy might be a good weapon and particular value for the micro and small sized entrepreneurs. READ MORE

  4. 3. Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets

    University essay from Avdelningen för ekonomi

    Author : Joseph Okhiria; Dimkpa Princewill; [2013]
    Keywords : Key words: Internationalization; Corporate Social Responsibility CSR ; Markets; Corruption; Political Instability; Economic challenges; Cultural Differences;

    Abstract : Title:  Challenges in Emerging Markets: The case of Swedish firms in Sub-Saharan African Markets Level:  Final thesis for Master Degree in Business Administration   Authors:  Joseph Okhiria and Princewill Dimkpa   Supervisor:  Professor Akmal Hyder                                                      Date: 10th June 2013   Aim: The aim of this study is to investigate and understand the major challenges Swedish firms experience in SSA markets, and how they manage these challenges.  Method: Qualitative study was done on a Swedish firm and an intermediary in SSA countries. READ MORE

  5. 4. Human Resourses Management (HRM); What Effect Does It Have On Staff Performance And Health Service Delivery In Nigeria – The Case Study of University of Port-Harcourt Teaching Hospital (UPTH), Rivers State, Nigeria

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Motunrayo Obajimi; [2011]
    Keywords : Human Resources Management; Health care delivery; health service delivery; Nigeria; UPTH; Employee attitude; Health sector; Human resources management and health sector;

    Abstract : The health care is a very important sector in Nigeria. Continuous observations of medical practitioners changing to, and picking up employments in other field for example, banking, insurance, oil and gas, marketing etc, pose a question if the problem has to do with Human Resources Management in the health institution where majority of the medical personnel get employed. READ MORE

  6. 5. Managing Customer Loyalty through Direct Marketing : A Case Study of the Relationship between Länsförsäkringar Kalmar Län And Their Beneficiary Customers

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Angelica Andersson; Petter Cederbrink; Magnus Lövsund; [2009]
    Keywords : Customer Loyalty; Direct Marketing; Relationship Marketing; CRM; Kundlojalitet; Direkt marknadsföring; Relationsmarknadsföring; CRM;

    Abstract : Background: LF is active in three markets: Property & casualty insurance, pension and banking. The main objective for such a strategy is to differentiate by offering all the services to the customer who can enjoy the benefits of having their whole personal economy at one place. READ MORE