Essays about: "intangible assets"

Showing result 1 - 5 of 89 essays containing the words intangible assets.

  1. 1. Intangible Asset Disclosure and Impact on Firm Value - Evidence from Swedish Listed IT Firms

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Victor Johansson; Emily Lewin; [2019-06-18]
    Keywords : Intangible asset disclosure; intangible assets; hidden value; market capitalization; market value; Information Technology firms; Swedish firms; content analysis.;

    Abstract : Background: In this changing economy, firm are gaining larger amounts of intangible assets.Along with these changes there are several challenges, including not only reporting theseintangibles but also measuring them. Many of these intangible assets are treated asexpenditures and are therefore not capitalized. READ MORE

  2. 2. Meme Marketing to Fellow Kids

    University essay from Malmö universitet/Kultur och samhälle

    Author : William Lind; [2019]
    Keywords : Memes; memetic media; authenticity; corporate identity; vernacular criticism; intangible assets; reddit; twitter;

    Abstract : Corporations attempting to enter the realm of memetic media often find themselves lost and embarrassed; the chaotic nature of meme culture as a global way of expression on the internet has proven difficult, and communities like Reddits r/FellowKids enact vernacular criticism on corporations who attempt to use memes in order to reach their target audience. This study aims to reach higher knowledge of successful corporate engagement in memetic media through a text analysis of discussions between users on Reddit and the interplay on Twitter where users engage in vernacular ways with the Wendy’s Twitter account. READ MORE

  3. 3. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Janette-Erika Berg; Sofia Blomqvist; [2019]
    Keywords : intangible resources; reputation; management; Finland; corporate identity; corporate communications; SME;

    Abstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE

  4. 4. Customer Equity: To Capitalize or Not to Capitalize - That is the Question - A Study on Customer Equity in Subscription-based Enterprises from Stakeholders' Perspectives

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Elle Mustakallio; Mathilde Hannell; [2019]
    Keywords : Customer equity; Subscription-based enterprises; Customer lifetime value; Capitalization; Intangible assets;

    Abstract : Customer equity is a concept that stems from the marketing field of research, however, its usefulness extends beyond the valuation of marketing activities. Within the accounting field of research, customer equity has been examined by a limited number of researchers who have identified it as the main, value-driving, intangible asset in subscription-based enterprises, currently missing from the financial reports. READ MORE

  5. 5. The Self: Towards A Method for Queering Death : An Identity Testament

    University essay from Konstfack/Industridesign

    Author : Lisa Berkert Wallard; [2019]
    Keywords : Speculative; Method; Design; Master Project; Death; Burial; Ceremonies; Sculpture; Scenery; Film; Wax; Moulding; Testament;

    Abstract : “The Self: Towards A Method for Queering death” is an identity testament, a speculative method for designing the space of your own funeral before you die. It is a format to create a fair memorial of a person’s identity that does not feel welcome or fits in the current formats of burial ceremonies we have in Sweden today, usually connected to Christianity or other religious traditions. READ MORE