Essays about: "intangible challenges"

Showing result 1 - 5 of 44 essays containing the words intangible challenges.

1. 1. SOCIAL HERITAGE AS LEVERAGE: Recognising the Social Dimension of Heritage in Sustainable Urban Development

   University essay from Göteborgs universitet/Institutionen för globala studier

   Author : Kajsa Lilja; [2024-01-26]
   Keywords : Sustainable cities; urban re development; social sustainability; social heritage; sense of place; public participation; power dynamics;

   Abstract : In 2015, numerous countries committed to supporting the United Nations' Agenda 2030, which aims to address global challenges such as urban growth and climate change through the Sustainable Cities and Communities goal (SDG11). During this time, experts in heritage and urban development began emphasizing the significant role that cultural heritage plays in sustainable urban development. READ MORE

3. 2. Safeguarding the ‘Pride of Jeju’: The Framing of Jeju Haenyeo Protection in Regional Media

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Mariana Coelho; [2023]
   Keywords : Cultural heritage management; Framing analysis; Intangible cultural heritage; Jeju Haenyeo; News framing; South Korea; Social Sciences;

   Abstract : This research focused on the media framing of the issue of protection and safeguarding of the Haenyeo community in Jeju Island, South Korea. The Haenyeo are a community of fisherwomen who free dive to harvest sea life and are representative of the matriarchal cultural tradition of Jeju Island. READ MORE

4. 3. Hole-in-one Experiences : Evaluating the Impact of Experiential MarketingDimensions on Customer Engagement and LoyaltyWithin the Golf Course Industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Zachary Sporn; [2023]
   Keywords : Experiential Marketing; Golf Industry; Customer Engagement; Customer Loyalty; Emotional Response; Recreational Sports;

   Abstract : Background: The leisure and recreational sports market, a multibillion-dollar industry, isexperiencing a transformative shift. With increased competition and changing consumerdemographics, businesses and facilities are seeking innovative strategies to ensure customerretention and maintain profitability. READ MORE

5. 4. Individual Ethnocentrism Effect on Purchase Intention : A Study of Swedish and Finnish Airline Consumers

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Felix Stenberg; Joakim Bosved; [2023]
   Keywords : Ethnocentrism; purchase intention; national airlines; consumer perception; frequent fliers; gender; Swedish consumers; Finnish consumers;

   Abstract : Abstract  Background: Due to recent geopolitical issues, ethnocentrism has had a noticeable rise. However, the effect of consumer ethnocentrism on purchase intentions has received little prior research. An especially noticeable lack of previous research is within intangible products such as services. READ MORE

6. 5. “Fluffy stuff decides the game” : A multiple case study exploring utility of DCTs andstrategic choice of language in the internationalisation process

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Ellen Gustavsson; Sernelin Ahlsén Sandra; [2023]
   Keywords : Internationalisation Process; Professional Service Firms; Digital Communication Tools; Language;

   Abstract : Background: Professional services firms (PSFs) face unique challenges when internationalisingdue to their intangible services and the need to adapt to local markets. Digital technologies havemade internationalisation more efficient since firms utilise digital communication tools (DCTs). READ MORE