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Showing result 1 - 5 of 7 essays matching the above criteria.

1. 1. Consumer responsibilization in sustainable fashion communications on Instagram : A multimodal discourse analysis

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Vera Sofie Thallinger; Lusanda Ntintili; [2021]
   Keywords : Instagram; Social Media; Multimodal Discourse; Consumer Responsibilization; Sustainable Fashion; Cultural Marketing;

   Abstract : Background, Problem Statement and Gap - Political agendas informed by the negative impacts of increasing consumption (including fashion consumption) have allocated major parts of the responsibility to contribute to sustainable development to individual consumers. These agendas subsequently highlighted the need to provide more information, including through media and social media, about the negative impacts of fashion consumption - and consumption at large - to the consumer. READ MORE

3. 2. The NA-KD Truth About Influencer Marketing : Exploring influencer marketing through integrated marketing communication and the influencer’s role in strengthening a brand

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Malin Dalstam; Hedvig Nordlöf; Daniella Holmgren; [2018]
   Keywords : Influencer Marketing; Integrated Marketing Communication; Brand Identity; eWOM;

   Abstract : Problem: The nature of marketing communications is changing as a result of the rise and development of social media. In response to this advancement, the way in which companies communicate with their target audience has shifted. Consumers today attain greater control in terms of receiving and influencing a message. READ MORE

4. 3. A holistic view of marketing communication of accessories – A case study of Axis Communications

   University essay from Lunds universitet/Produktionsekonomi

   Author : Erik Friberg; [2015]
   Keywords : Accessories; Axis; Communication; Cross-selling; Holistic marketing; Integrated marketing; Internal marketing; Network based video surveillance; Relationship marketing; Technology and Engineering;

   Abstract : Background For a long time, Axis has mainly focused on network cameras. But lately Axis is turning its focus towards a different kind of approach, looking more at the customers and their needs, which has given end-to-end solutions and customer segments increased attention in different departments within Axis. READ MORE

5. 4. SNSs Advertising Value

   University essay from Centre for Technology, Innovation and Marketing Management (CTIM2)

   Author : Deraz Hossam; Ye Xiaoxiong; [2013]
   Keywords : ;

   Abstract : Introduction: Scholars considered advertising within the SNSs’ as one of the crucial integrated communication tools within the recent few years, due to the cost reduction, its efficiency in reaching the targeted market, in addition SNSs give wider access to new markets as they have high penetration value worldwide. Therefore, many companies consider the SNSs as an essential marketing tool in both local and international markets. READ MORE

6. 5. Integrating Social Media into the Marketing Communication Strategy : The Case of ID24

   University essay from IHH, Företagsekonomi

   Author : Irsa Amerian; Natallia Pisareva; [2012]
   Keywords : Social media; Marketing communication; Integrated marketing; B2B companies;

   Abstract : Problem:  Integration of social media tools in marketing practice of B2B companies is not a widespread phenomenon yet. However, particular patterns of involvement already exist. Companies get connected through social media and they use Web 2.0 tools to engage the customers in communication and to interact and build relationships with them. READ MORE