Essays about: "integrated marketing communication benefits"

Found 4 essays containing the words integrated marketing communication benefits.

  1. 1. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  3. 2. User perspective of privacy and surveillance on social networks

    University essay from Linnéuniversitetet/Institutionen för informatik (IK)

    Author : Khalil Balan; [2017]
    Keywords : information privacy; informational privacy; data collection; social networks; Facebook; surveillance;

    Abstract : Social networks have integrated into people’s daily lives and they became a powerful medium for effective marketing and communication worldwide. Problem raise when governments and special agencies violate users’ information privacy under the pretext of protecting national security or something as, furthermore, when information became the source of income for social networks it became necessary to investigate users concerns about informational privacy on social platforms, if there are. READ MORE

  4. 3. Sustainability and organics : an explorative case study of the Swedish organic dairy sector from a sustainability marketing perspective

    University essay from Lunds universitet/LUCSUS

    Author : Sarita Bhagat; [2012]
    Keywords : sustainbility sciences; sustainable marketing; market orientation; organic dairy production; Sweden; Social Sciences;

    Abstract : Organic farming, considered as an agricultural practice, is supported by the CAP as an initiation for promoting environmental friendly method. The CAP supports the growth of a consumer-driven organic market. READ MORE

  5. 4. Green Digital Marketing in the Mobile Phone Industry : Recommendations for Sony Ericsson's GreenHeart™

    University essay from Avdelningen för ekonomi

    Author : Jan Barrish; [2011]
    Keywords : Sony Ericsson; GreenHeart™; Green Marketing; Nokia; Motorola; Samsung; LG Digital Marketing; mobile phones;

    Abstract : Aim: This study is part of a digital activation plan that was done for Sony Ericsson’s GreenHeart™ team in the fall of 2009. The investigation presents and discusses what Sony Ericsson and its 4 main competitors (Nokia, LG, Samsung and Motorola) have done within green digital marketing and how the subject was communicated on their webpages. READ MORE