Essays about: "integrated marketing"

Showing result 1 - 5 of 138 essays containing the words integrated marketing.

  1. 1. How important are digitalization and social media for an internationalization process in present time? : A qualitative study based on Swedish SME companies

    University essay from Linnéuniversitetet/Institutionen för management (MAN)

    Author : Vida Gustavsson Ramnebrink; [2023]
    Keywords : internationalization SME-companies social media “digitalization” “relations”;

    Abstract : The internationalization processes of entrepreneurship have long been a topic that has interested both entrepreneurs and researchers. In today's society with digitalization tightly integrated in our society, and with the SME business's wide range of e-stores, this study examines the importance of digitization and the use of social media in an internationalization process for Swedish SME businesses. READ MORE

  3. 2. "The Limits of Nudging": A Case Study on Nudge-based Interventions in E-commerce Sustainability

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Athulya Purushothaman; [2023]
    Keywords : Pro-Environmental Behavior; Nudge; E-Commerce; Digitization; Digital Nudges; Consumer Behavior; Digital Marketing; Earth and Environmental Sciences;

    Abstract : Modern consumerism and overconsumption in e-commerce have profound ecological ramifications, necessitating the adoption of pro-environmental behavior. Imagine a world where sustainable choices are seamlessly integrated into our online shopping experience. READ MORE

  4. 3. The Cancel Culture Conundrum: Exploring the Risks for Influencer Marketing

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mimi Carvell; Alice Nordgren; [2023]
    Keywords : Cancel culture; influencer marketing; decision making; risk; market communication; association network theory; strategy; Business and Economics;

    Abstract : The emergence of cancel culture has become a widely recognised phenomenon, yet its implications for influencer marketing has not been acknowledged in academic research. The purpose of this study was thus to explore how cancel culture is affecting organisation’s perception of risk with influencer marketing and which strategies are adopted to mitigate the risk. READ MORE

  5. 4. Closing the GAPS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tessa Rauthe; Victoria Friman; [2023]
    Keywords : Business and Economics;

    Abstract : Title: CLOSING THE G A P S: Detecting misalignments between the corporate brand identity and brand image of Volvo Cars and Volkswagen within the German and Swedish markets Date of the Seminar: 02.06. READ MORE

  6. 5. Sustainability in SMEs: Motives, Barriers, and Challenges of Environmental Management Systems Certification

    University essay from Göteborgs universitet/Graduate School

    Author : Stjepan Dodik; Suliman Karahman; [2022-06-30]
    Keywords : ;

    Abstract : This study aims to understand how SMEs in Sweden perceive the pre- and post-implementation motives of Environmental Management Systems (EMS) certificates through understanding motives for adopting EMS certificates for the first time and understanding motives for maintaining the certificates. Moreover, the study also aims to understand the barriers and challenges of EMS certificates in order to identify reasons that prevent SMEs from adopting certificates. READ MORE